Imagine the Olympics. There are a finite number of Gold, Silver and Bronze medals available. Each athlete works their butts off to qualify, let alone be in the running. Everyone in a specific event is vying for one of those prestigious medals and some athletes are competing for more than one medal. 4 years later, the Olympics happens again and those same athletes choose to compete again to defend their top rankings or retire. Meanwhile, a gambit of fresh faces emerges all competing for those same medals.
So how do the Olympics relate to SEO?
Working towards 1 or more top-3 Google ranks is similar to Olympics in a number of ways. It takes time, not everyone can be at the top, you need to keep working hard to stay number #1 and there is constantly people dropping off and new kids on the block popping up whom which you are now competing with.
Gold Medal SEO
SEO (Search Engine Optimisation) is vital for boosting your search engine ranking and getting your business found online. It represents all of the intricate activities that go into a gold medal ranking performance.
The good new is, you can take some steps towards influencing your own Search engine rank without being an SEO athlete.
This this short article, we’ll cover:
Why Google Rankings are Essential
Google ranking is critical to getting your business found online. Like a swimmer needs to put in the laps, workout and eat right, SEO is part of the preparation of winning yourself a Google first place medal.
Consider these stats from SEO trainers backlinko.
What Happens If You Take Your Hands Off the SEO Wheel?
Just like an athlete continuously aims towards being just that split second faster, that fraction stronger or that tiny bit more skilled each day, SEO is your tool to not only achieve Google Gold, its also vital to maintaining your new found Google status.
So what exactly is involved in maintaining your SEO strategy?
The answer is going to depend on things like:
- Your desired rate of growth
- Your available budget
- The competitiveness of the industry in which you operate
- The current condition of your website
- Your ranking goals – growth or maintenance?
There’s so much to think about, and so many options it can be really beneficial to work with an SEO agency. They’ll analyse your unique circumstances and create an SEO plan which matches your budget.
How to Boost SEO for FREE
Unlike the Olympics, with SEO you can either pay someone to ‘train’ for you or be prepared to put in the work yourself.
It helps to consider SEO as a “Process” and NOT just one single step. There are plenty of ways you can boost your Google ranking that will only cost you some attention, your time and a little effort.
We’ve listed some of our favourite free SEO activities you can take advantage of right now.
- Set up a business profile in Google My Business – listing your details here helps to promote your website both in Google searches and in Google map searches
- Up your social media engagement – share your latest blog, completed project or a new product line. Spread your message further by posting more frequently and consistently aimed at growing your audience
- Promote your website every time you engage online
- Add your business to online directories – truelocal.com.au and www.wordofmouth.com.au are two favourites of mine.
Why Local SEO Agencies Best Suit Local Business
Like training with a local fitness coach in your Olympic dream preparations, opting for a local SEO agency has numerous benefits.
- Ease of communication
- Similar time zones
- Understanding of your local service areas
- Familiarity with your target audience and their demographics
Example: As a local business, you want to come up in local search results. There’s no point ranking for Perth when you’re based in, and only serve Brisbane!
Key SEO Takeaways
SEO matters because your Google ranking matters.
Whether you DIY your SEO or hire an SEO Agency, my wish for you is a Gold medal performance and outcome.
For more FREE SEO and marketing tips, join our Marketing Challenge, designed specifically to support local businesses.
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