What’s Your Website’s Environmental Impact?

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The Importance of Sustainable Hosting


Did You Know That Website Hosting Can Be Bad For The Environment?

The internet is one of the most energy-hungry industries there is… in fact, “If the internet was a country, it would be the 4th largest source of carbon emissions.” and its reliance on our global resources continues to grow by the minute; with every new social media post, cat video and website that gets uploaded to the World Wide Web. Remember, “The Cloud” is not an invisible digital space that floats above our heads. It’s a sophisticated network of computer hard drives and software that allows us not only to upload to it, but also access data from it 24/7 within seconds… all of this data needs to be physically stored somewhere.

SHUTTERSTOCK Stock Photo ID: 455891338 9 July 2016, Eemshaven, Netherlands. The new datacenter of Google which is being built near Delfzijl in the province of Groningen. On the clear horizon some cumulus clouds, the Waddenzee and Germany.


Measuring A WordPress Website’s Carbon Emissions

On average, a website produces 1.76g of CO2 per visit from the processing power needed to load and deliver the page.” This essentially means that the faster your website performs, the better. Fewer processes to load, less complicated features the better… more on how to make your website faster below. It not only makes your website more environmentally friendly, it also makes it more user friendly. Something Google is a big fan of. 

So how do you measure how your website currently performs when it comes to its carbon footprint? We suggest SiteGround’s Website Carbon Calculator. It’s easy to use and provides a great breakdown straight to your inbox including tips on how to make your website more energy efficient.

Does Your Hosting Suck?

If your website performs poorly, there’s a very good chance your website hosting is not sustainable nor has your website been optimised well.

Check out our Halloween themed hosting article, Haunted Website Hosting – 3 Signs Your Hosting Sucks to see if your hosting and your website need help.

How Web-Sta Offers More Sustainable WordPress Hosting With Siteground

We love and use Siteground as our primary hosting suppliers for all of our WordPress website clients. Not only can we upgrade and downgrade our required hosting resources as required, we also love that Siteground’s data center infrastructure continues to edge closer to …”carbon neutrality through energy efficiency and renewable energy”.

We also follow Siteground’s recommendations on how to make our client websites as energy efficient as possible.

  1. Reduce the size of your images | We rename, resize and compress images to help with page load times.
  2. Rethink Videos | Unless a video serves a purpose, it might not be worth the extra energy required to load it, unless it’s embedded from Youtube or Vimeo, in which case the heavy-lifting is already taken care of.
  3. Search Intent Focus SEO | Driving traffic to a website for the sake of it doesn’t always mean converting to sales… it can also attract a bunch of wasted visitors to your website therefore wasting more energy on loading a website they’re not interested in.
  4. Keep your WordPress version and plugins up-to-date | This helps avoid unnecessary traffic from hacking attempts plus helps keep your website functioning optimally. This also includes removing old plugins and themes that are just taking up space and pose yet another hacking risk
  5. Clean up your WordPress database | A bit like cleaning out your search history or desktop icons, keeping your WordPress Database clean flows on to effect your website performance and search engine rankings.
  6. Eco-conscious Hosting Infrastructure | And finally, there’s the actual hosting itself. By leveraging Siteground for our hosting means our clients benefit from eco-friendly hosting tools like Content Delivery Network (CDN) and custom PHP set-up, which, when matched with our Fully Managed website hosting service make for a full website storage and management service you can rely on.

We do this and so much more as part of our standard Fully Managed website hosting service designed for our clients who are not interested in self-managing their WordPress websites. For more information, it’s worth checking out our article What is Fully Managed Hosting? – And Do I Need It?

Stuck on some of this website jargon? Definitely check out our article Do You Hear Website Blah Blah Blah which breaks down common website terms like website hosting and load speed.

Ready To Make Your Website More Sustainable?

You can start with SiteGround’s Website Carbon Calculator to check where your website is at. Also, for those with a WordPress website, we offer a free Website Audit to check what changes can be made to make your website load and function as quickly as possible. 

Simply complete the online form below and request a call back to discuss how we can make your website as environmentally friendly as possible.

Get Started With A FREE 15 Minute Consultation