What It Takes To Nail Your Networking

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A Powerful Perspective

Inspired by a 2019 piece by Hubspot, I wanted to talk about Business Networking and perhaps offer a different (and powerful) perspective on how to make it work for you.

View Your Networking Activities As An Investment

Here are a few quotes that resonated with me, regarding the purpose and importance of networking and how it’s more of an investment rather than a hard and fast sales strategy.
“Networking is an investment in your business. It takes time and when done correctly can yield great results for years to come.” – Diane Helbig.

“Networking is an enrichment program, not an entitlement program.” – Susan RoAne

And my favourite, because I do love a fitness analogy…

“Networking is a lot like nutrition and fitness: we know what to do, the hard part is making it a top priority.” – Herminia Ibarra. 

The rest of the Hubspot article echoes that your networking efforts need to be focused on creating connections without the expectation of selling. You’ll also benefit from making networking activities a consistent part of your business operations… just as vital as chasing down accounts receivable and paying your bills.


Networking Dos And Don’ts To Create Customer Connections

According to Clearvoice.com, they promote 5 very powerful networking “Dos” along with 5 just as important networking don’ts. Here’s the breakdown.

Top 5 Networking Do’s

  • It’s important to identify your ideal prospective customers so you know who to target. It also makes it easier to request referrals… because when you’re clear of who you want to do business with, then it’s easier for others to understand and refer you to those who are a match.

Top 5 Networking Don’ts

  • Being critical of a competitor for the sake of promoting yourself can backfire. Prospective customers will always respond better to someone who is passionate about their work vs someone who is bitter or bitchy about someone else. Avoid giving off any red flags.

There’s some other great information in this article by Clearvoice, called How to Network to Your Next Client: 5 Do’s, 5 Don’ts, 5 Great Examples so be sure to check it out.

Networking Event Tips

In an 2013 article by entrepreneur.com called Meeting New Clients and Contacts Through Networking, they shared 9 timeless face-to-face networking tips that can work wherever you go.

  1. Set a goal to meet five or more new people at each event. 
  2. Try one or two new groups per month. 
  3. Carry your business cards with you everywhere.
  4. Don’t make a beeline for your seat. 
  5. Don’t sit by people you know. 
  6. Get active.
  7. Be friendly and approachable.
  8. Set a goal for what you expect from each meeting.
  9. Be willing to give to receive.

Whether at a formal networking event or at a social gathering, these 9 networking tips are great even if you just wanted to grow your friends group, and in a world that’s so disconnected these days… I think this is a worthy investment of your time.

Ready To Embrace Networking?

For some, networking requires stepping out of your comfort zone but is such a valuable skill to nurture if you want to be successful in business.

Through my business and mindset coaching business, I offer face-to-face business and social networking opportunities for local business professionals under the banner of PEAK Networking. To checkout our up and coming events, visit www.karenahl.com.au/#events or join our free Facebook Group.

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