Need your website to just work? Well of course you do.
A website that is built-to-purpose, delivers results and has the ability to scale as your business grows, is exactly what any existing or new business should be looking for when getting a new website designed and built.
Don’t risk having this vital marketing tool built by an inexperienced web designer.
Here’s what it takes to create a great website.
- Website Design
- Website Content
- Website Build
- SEO & Traffic Generation
Understanding the process of web design can help you make the right decision when choosing the right web designer.
In this blog, we share a behind-the-scenes glimpse of what it takes to plan, design, and create a high-quality website. The results are driven and the platform scalable, to help your business achieve your desired outcomes.
If there’s anything I’ve learnt about business is that cliche, “Planning proceeds performance” is true, and very much applicable when it comes to the process of creating a website.
~ Karen Ahl
Stage One: Planning
Stage One is the most critical stage when it comes to getting your website built. This stage is required for achieving the results you want and ensuring the entire process is easy and pleasant.
Firstly, enquire that the web design company you’re looking to engage to build your website has a proper planning phase incorporated as part of their web design package offering.
We recommend this start with a discovery call or appointment to get to know you and your business. This chat is also the opportunity to find out what your short and longer-term goals are plus the types of interactions you’re expecting to have with customers via your website.
Look out for a web designer that asks specific questions like:
- What steps or actions would you like visitors to your website to take?
- What are the specific needs and desires you’re addressing for your target audience?
- What are the long-term objectives of your business?
- Does your current offer match the desires of your customers?
From here, you should expect a tailored proposal presented to you including an outline of your investment. This includes an estimated timeline, plus a detailed list of what design, content, and marketing elements are included as part of your new website or website makeover.
Stage Two: Website Design
There are many elements that contribute to a great looking website. Some elements dictate the journey you want your prospects to go on and others help build credibility and trust.
It’s no secret that a website layout and visual design that’s appealing to your audience is crucial to website success. For example, a ‘cheap’ looking website won’t likely appeal to those looking to buy a high-end service. Conversely, a really expensive looking website won’t appeal to your audience if ‘affordability’ is one of your unique selling propositions (USP).
The key to quality design lies in having:
- The right, high-converting layout
- Eye-catching, professional imagery
- Visually appealing design matched to your target audience
This is why we have Stage One.
It’s also important to consider your overall brand. Ensure your business logo, colours, fonts, and other aspects of design appeal to your target audience and match the personality of your business. People like businesses that feel familiar.
Stage Three: Website Content
If Design is the wrapper, then Content is the bit in the middle, and ideally, you have clear, concise content that captures the attention of your target audience. Your content should also communicate the essence of your business… what you offer, who you offer it to, and how well you offer it.
Great quality website content…
- captures the attention of the reader
- keeps them engaged
- communicates how your business can solve their problem
- builds trust
- encourages visitors to take a specific action (i.e. send an enquiry, book a call, fill in a form, buy a product etc.)
Stage Four: Website Build
This is the bit where the wrapper and the bit in the middle are put together.
A lot of behind-the-scenes work goes into building a successful website. It’s technical, intricate and generally, an area reserved for Geeks and Nerds. And, we feel it’s so much more than just code and metadata.
A well-considered website factors in:
- Security and reliability of the software / platform / features
- Navigation and loading speed of pages
- Adaptability across all screens / devices
An understanding of your audience helps here also. Where they are up to ‘technically speaking’ can influence what platform and features would be best suited in terms of usability and engagement.
Website software, like WordPress (a popular and flexible Content Management System, CMS), offers a platform that is easily scalable, editable and transferable. This means there’s no lock-in proprietary software and you fully own your website.
Stage Five: SEO & Traffic Generation
By this stage, you have a fully functioning website that looks amazing, communicates your core messages, and engages your visitors. But how do we get visitors to your website?
This is where our SEO marketing and traffic generation strategies come into play. White hat SEO techniques use Key Search Phrases (KSP) that your target audience is likely to search on Google, and optimises your website wording, images, coding and layout to incorporate these KSPs.
In simpler terms – SEO marketing gets your website seen on Google. It is hands down one of the most effective ways to get your website in front of the right audience.
While SEO marketing isn’t an instant solution, its effects are cumulatively making it a potentially more viable long-term ranking strategy to pay-per-click advertising. SEO requires in-depth keyword research and content creation by an SEO expert. It also requires other consistent SEO strategies applied over a period of time to build up your website’s ranking in Google.
Other marketing, strategies like social media, blogging, and animated videos can also help to increase and enhance the success of your SEO optimised content, drive more traffic to your website, and convert that traffic into paying customers.
PLANNING and good quality CONTENT are a big deal and quality DESIGN is more than just pretty pictures. The BUILD stage determines how your website will function and strategic SEO and MARKETING are what drives traffic to your site.
Having a very specific, tailored website that attracts and keep your potential customers visually interested and engaged is what helps convert prospects into customers.
Need High-Quality Website Design?
for the latest articles, tips +