Need your website to just nail it? An experienced web designer who can deliver exceptional, customer-satisfying results is your best investment. At Web-Sta our customisable, multi-staged web design process has been honed over 12 years and leveraged on 100s of Brisbane and Sunshine Coast websites. Don’t risk having this vital marketing tool built by an inexperienced web designer.
Here’s what it takes to create a great website.
- Website Design
- Website Content
- Website Build
- SEO & Traffic Generation
Understanding the process of web design can help you make the right decision when choosing the right web web designer.
In this blog, we share a behind-the-scenes glimpse of what it takes to plan, design and create high quality websites Sunshine Coast, Brisbane + beyond. The results are driven + scalable, to help your business achieve your desired outcomes.
Stage One: Planning
Stage One is the most critical stage when it comes to creating a website (or any projects for that matter). This stage is critical to achieve the results you want. Unfortunately, it is often the most overlooked phase.
Check that the company you’re looking to engage to build your local business website, has a proper planning phase incorporated as part of their web design package offering.
At Web-Sta, we always begin with a discovery call to get to know you and your business. From this point, we do our own research into your business, which includes a competitor analysis, target audience research, Google research, and research into the local area where your business resides. Websites Sunshine Coast and north Brisbane are our specialty. Having lived throughout and travelled Australia extensively, our team can cater to any region and market across the Country.
We also like to ask specific questions that help us better understand your objectives for your website including:
- What action would you like visitors to your website to take?
- What are the specific needs, desires and behaviours relevant to your audience?
- What are the long-term objectives of your business?
- Does your current offer match the desires of your customers?
And so much more. After our chat and our research, we put together a tailored vision proposal and present it to you. This includes a proposed timeline, plus a detailed list of expected results and what we will deliver on as part of your new website or website makeover.
There’s one thing that’s for certain when it comes to websites Sunshine Coast, north Brisbane + the suburbs in between, and that is: planning is the foundation needed to achieve a scalable, results-driven website!
Stage Two: Website Design
It’s no secret that having a layout and visual design that is appealing to your audience is crucial to website success. At Web-Sta we’ve designed more than 500 websites across the Sunshine Coast and Brisbane region, allowing us to finely hone our design skills and expertise.
We understand the psychology behind different layout choices. For instance particular layouts have been shown to build trust with visitors, and convert them into high quality leads. The key to quality design lies in having:
- The right, high-converting layout
- Eye-catching, professional imagery
- Visually appealing design, matched to your target audience
It’s also important to consider your overall brand. Ensure your business logo, colours, fonts, and other aspects of design appeal to your target audience and match the personality of your business.
Quality design is more than just pretty pictures. It’s having a very specific, tailored design that’s going to keep your potential customers visually interested and engaged.
Stage Three: Website Content
As with design, you need clear, concise content which captures the attention of your target audience. Your content should also communicate the essence of your business. How effectively you do this will determine the overall success of your website.
Great quality website content:
- Captures the attention of the reader
- Keeps them engaged
- Communicates how your business can solve their problem
- Builds trust
- Encourages visitors to take a specific action (i.e. send an enquiry, book a call, fill in a form, buy a product etc.)
All of Web-Sta’s websites Sunshine Coast to north Brisbane projects use professional copywriters to ensure our client’s content hits all of these quality markers!
Stage Four: Website Build
Here’s where we get a little technical. A lot of behind-the-scenes work goes into building a successful website. At Web-Sta we need to consider factors like:
- Security and reliability of technology
- Navigation and loading speed of pages
- Adaptability across all screens / devices
And more. At Web-Sta uses WordPress, a popular + flexible Content Management System (CMS), to build all of our websites. Since 2006, we’ve found it to be the most reliable web design platform on the market. It is easily scalable, editable and transferable. This means there’s no lock-in proprietary software and you fully own your website.
Stage Five: SEO & Traffic Generation
By this stage, you have a fully functioning website that creates a strong online presence for your business, communicates your core messages, and engages visitors. But how do we get visitors to your website?
This is where our SEO marketing and traffic generation strategies come into play. White hat SEO techniques use Key Search Phrases (KSP) that your target audience is likely to search on Google, and optimises your website wording, images, coding and layout to incorporate these KSPs.
In simpler terms – SEO marketing gets your website seen on Google. It is hands down one of the most effective ways to get your website in front of the right audience.
While SEO marketing isn’t an instant solution, its effects are cumulative making it a more viable long-term ranking strategy to pay-per-click strategies. SEO requires in-depth keyword research and content creation by an SEO expert. It also requires other consistent SEO strategies applied over a period of time to build up your website’s ranking in Google.
Other eMarketing, strategies like blogging and animated videos will help to increase and enhance the success of your SEO optimised content, drive more traffic to your website, and convert that traffic into paying customers.
And there you have it – a glimpse into what it takes to create a high quality, results driven + scalable website.
If you are after new websites Sunshine Coast or Brisbane Web-Sta has the tools, experience and the commitment to quality you need.