So you’ve made the decision to get your website built. Perhaps you’re looking to upgrade an outdated site, include better content, or simply create an online “home” that potential customers can visit. But when it comes to websites Sunshine Coast, north Brisbane + anywhere in between, what differentiates a good website, from a great website?
In today’s blog post, we share a little behind-the-scenes glimpse of what it takes to plan, design and create high quality websites Sunshine Coast + beyond that are results driven + scalable, to help your business achieve its desired outcomes, as quickly as possible!
Stage One: Planning
Stage One is the most critical stage when it comes to creating a website that’s going to achieve the results you want. Unfortunately, it is often the most overlooked phase!
Any company that is committed to building quality websites Sunshine Coast to north Brisbane will have a proper planning phase incorporated as part of their web design package offering.
At Web-Sta, we always begin with a discovery call to get to know you + your business. From there we do our own research into your business, which includes a competitor analysis, target audience research, google research, and research into the local area where your business resides. Research is a critical component of the planning phase.
We also like to ask specific questions that help us better understand your objectives for your website, IE.
- What action would you like visitors to your website to take?
- What are the specific needs, desires and behaviours relevant to your audience?
- What are the long-term objectives of your business?
- Does your current offer match the desires of your customers?
And so much more. After thorough research, we put together a tailored vision proposal and present it to our clients, including a proposed timeline, an outline of the results we plan to deliver, and so on.
There’s one thing that’s for certain when it comes to websites Sunshine Coast, north Brisbane + the suburbs in between, and that is: planning is the foundation needed to achieve a scalable, results-driven website!
Stage Two: Design
It’s no secret that layout and a visual design that is appealing to your audience are absolutely crucial to achieving your desired outcomes.
In fact, there are layouts that are specifically designed to build trust with visitors, and convert them into high quality leads. The key to quality design lies in having:
- The right, high-converting layout
- Eye-catching, professional imagery
- Visually appealing design, matched to your target audience
It’s also important to consider your overall brand, ensuring your business logo, colours, fonts, and all other aspects of design appeal to your target audience and match the personality of your business.
Quality design is more than just pretty pictures! It’s having a very specific, tailored design that’s going to keep your potential customers visually interested and engaged.
Stage Three: Content
Just like design, having informative content, written in a way that captures the attention of your target audience and communicates the essence of your business in a clear, concise manner will determine the overall success of your website.
Great quality website content:
- Captures the attention of the reader
- Keeps them engaged
- Communicates how your business can solve their problem
- Builds trust
- Encourages visitors to take a specific action (i.e. send an enquiry, book a call, fill in a form, buy a product etc.)
All of Web-Sta’s websites Sunshine Coast to north Brisbane projects use professional copywriters to ensure our client’s content hits all of these quality markers!
Stage Four: Build
Here’s where we get a little technical. There are many things that go into the build of our websites that determine their overall success. This includes things like:
- Security and reliability of technology
- Navigation and loading speed of pages
- Adaptability across all screens / devices
And so much more. Web-Sta uses the WordPress Content Management System (CMS) to build all of our websites, as we have found it to be the most reliable platform on the market. WordPress is also scalable and transferable, meaning no lock-in proprietary software. You fully own your website.
Stage Five: SEO & Traffic Generation
By this stage, you now have a fully functioning website that creates a strong online presence for your business, communicates what you want it too, and engages visitors. But how do we get visitors to your website?
This is where our Search Engine Optimisation (SEO) marketing and traffic generation strategies come into play. White hat SEO techniques use key phrases that your target audience is likely to search on google, and optimises your website wording, images, coding and layout to incorporate these key search phrases.
In simpler terms – SEO marketing gets your website seen on google! This is hands down one of the most effective ways to get your website in front of the right audience.
Unfortunately, SEO marketing isn’t an instant solution however it is accumulative. SEO requires in depth keyword research and content creation conducted by an SEO expert, plus other consistent SEO strategies applied over a period of time to build up your website’s ranking in Google.
You can also use other eMarketing, blogging, and social media to increase and enhance the success of your SEO optimised content, drive more traffic to your website, and convert that traffic into paying customers.
And there you have it – a very small glimpse into what it takes to create a high quality, results driven + scalable website.
If you’re a business located in the Sunshine Coast, Caboolture, Brisbane north or anywhere in between – Web-Sta offers tailored web-design + eMarketing packages for websites and more.
Contact us today to book in a complimentary, no-obligation discovery call.