Did you get the Matrix reference? 🙂
If you’re fresh on the journey of getting your website created and looking for the right designer, you’ve likely come across the acronym CMS.
It stands for Content Management System and is essentially the platform on which your website will be built on. There’s more than one option an, like the choice between the red or the blue pill, selecting the wrong CMS can lead you down a path you were not expecting.
In this article, we take you down the rabbit hole and cover some of the CMS basics and our recommendations on what CMS will work best for your business.
- What is a CMS
- Why your business needs a CMS
- What CMS to choose & why you should hire a professional
By understanding just a fraction of the technical details of your website you’ll more likely make the right choice for your business.
3 Things You Should Know
When Deciding What CMS To Use
1. What Is A CMS, Anyway?
A content management system (CMS) is the application you use to create, edit, publish, and manage all the content on your website. It allows you to access, add, and remove the words on your home page, to the images and headers, and the blogs you write for your audience.
A CMS does a minimum of 4 things:
- Create: Allows people with access to effortlessly write and organise content on your business’s website
- Store: Keeps all the website content in one place, so you can view, edit, and sort it all at once
- Access: Allows business owners to restrict access to certain team members and assign tasks to other
- Send: Provides a way for businesses to organise and publish content onto their website and connected platforms
Having a CMS makes your business’s website accessible to you and your team – so you don’t have to learn code to manage the site. A website creates and presents its pages using HTML and CSS, these are languages that tell the website what to do – HTML guides the structure of each page and CSS controls the visual layout.
A CMS allows you (or anyone with the login details) to modify and add content using a straightforward interface. You could say that the CMS is like a translator between you and your website, putting your words into the HTML and CSS code that your website understands.
When businesses that write blogs get 55% more website visitors than businesses that don’t, being able to produce and publish content effortlessly will make you far more likely to reap the benefits of content marketing.
Plus, business owners don’t have to keep the sole responsibility of their website management and improvement. Being able to give access to people in your business, such as a marketing manager, website designer or content writer, means you don’t need to take on further work once your website is up and running.
Certain privileges, restrictions, and even tasks can be set for each team member, so you can control what data can be accessed by managers, new employees, and short-term contractors.
It can be hard knowing what CMS to use. These are a few of the most popular CMS used by businesses:
The king of content management, WordPress was the first platform created for bloggers and powers 35% of all websites online.
A popular CMS for e-commerce stores and web developers, but slightly more complex for complete beginners.
An open-source CMS platform used by web developers or businesses that hire web developers. Good for medium to large businesses that require a more complicated and personalised site.
2. Do I Need A CMS For My Website?
In short, yes. But many business owners have no idea what CMS-related benefits they’re missing out on.
Businesses should build a website to reap the benefits of content marketing. Content marketing is a powerful method of attracting customers and growing your business via what you post on your website, blog, and connected social media platforms.
Here are three statistics that emphasise the value of content marketing:
- Content marketing generates over 3x as many leads as outbound marketing and costs 62% less
- 71% of B2B customers read a blog before they purchase a product
- 25.8% of internet users block advertising, so many outbound marketing campaigns are ineffective
Any business wanting to take their website seriously should be using a content marketing strategy. But a content marketing strategy can’t be implemented effectively without a straightforward CMS that suits your business’s needs (and your capabilities).
But what if you don’t bother getting a CMS? Can you get away with simply hiring a web developer to build your website and then leaving it as is?
Failing to implement a CMS, and not knowing what CMS platforms can do for you, poses a couple of disadvantages to your business, and we’ll walk you through each one.
What happens when you don’t have a CMS:
Risk Of Losing Website Data
This is a scenario that happens far too often. A business owner has written a blog or some copy for their website, but they don’t know what CMS platforms can offer their business – so they don’t use one. The business owner logs into the backend of their website and attempts to insert their new content into the code.
They make a mistake, and end up deleting the code that held their website’s structure together – the code they paid their web designer thousands of dollars to create.
Not having a CMS puts your website’s data at risk, where well-meaning contributors who have access can easily make a mistake and delete (or change) vital parts of the website.
What CMS platforms do so well is they section off parts of the website and allow business owners to restrict access to certain contributors.
SEO Efforts Aren’t Supported
Without a CMS and without knowing what CMS plugins you can use, business owners wanting to boost their SEO must do so blindly.
Having a website and blog content that supports your SEO efforts is a must for businesses to be found by customers looking for their services.
With the help of plugins such as those found on the WordPress CMS, business owners gain automated guidance with a tool that scans their content and identifies areas that need to be improved for SEO.
Site Maintenance Becomes Time-Consuming
Every website needs to be updated to stay relevant and valuable to potential customers. Without a CMS, updating your blogs and website copy is a painstaking process that risks dismantling the entire site if you delete the wrong thing. Businesses end up having to call a web designer to make non-invasive changes to their website.
Minor design changes and branding updates, such as uploading new logos or a different colour scheme, can be done simply through the right CMS that is user-friendly enough for someone to use without any web design experience.
Content Marketing Is Overcomplicated
To execute a content marketing strategy that gets results for your business, blog posts need to be uploaded consistently. When you’re running a business, it can be hard to sustain a consistent feed of up-to-date blogs to impress your audience.
Without a CMS, keeping track of which blog posts need to be uploaded puts unnecessary pressure and tasks onto business owners.
The right CMS helps you streamline your content marketing plan, assign blog posts to the relevant team members, and queue blog posts in advance. This means you’ll always be able to send a blog post at the right time to maximise the change of people reading it – such as a Friday afternoon.
At Web-Sta, we help businesses to plan, create, and publish their content. It’s all part of our content marketing services that drive results for our clients. Get in touch to find out how we can help your business.
3. What CMS Is The Best Option?
And Why You Should Hire A Professional
We believe that WordPress is the best option for small businesses in Australia. As the most popular CMS platform in the world, WordPress has built its reputation on providing the most accessible, flexible, and reliable service to business owners.
But even with the support of a CMS like WordPress to make life easier, business owners still don’t have the extra time to dedicate to content management – and hiring new staff isn’t cost-effective.
That’s why working with a full-scale web design agency to manage your CMS is the best option for small businesses with little time and big goals.
Choosing a web design agency to manage your WordPress CMS offers the following advantages to businesses:
- Complete flexibility
WordPress allows you to build any website or design features you like, including an online shop, an auction site, or even a membership portal.
With the added skills of a professional web designer who is fluent in WordPress, these features can be added to your website more quickly. This saves you the time and money of having to learn it yourself.
- Boosted SEO
WordPress has specialised SEO plugins, such as Yoast SEO, to help businesses make the most of their online presence and attract more visitors through search engines.
A WordPress web developer also has SEO knowledge, so the combined skills result in a solid SEO strategy that saves business owners from having to learn about it.
WordPress is a free platform, you just have to pay for the domain name. And if you already have a domain, your web designer can easily migrate your existing website over to WordPress.
By knowing what CMS is cost-effective and can help your business, you can allocate resources to hiring a professional to do the basics right.
Using a WordPress CMS, and hiring a web design team to manage your content, is the best way for business owners to maximise the results they can get through their website.
With arguably the best CMS in the world and the support of a team of professionals who are dedicated to your success, you can have peace of mind that the words on your website are working for your business.
To find out more about our CMS services, talk to the Web-Sta team today.