SEO Marketing

For Search Engine Optimisation (SEO) to be effective, it requires a significant amount of research and resources upfront. Our SEO and eMarketing packages are on a subscription basis with 6 month terms and a strategic focus to get your website ranking sooner – attracting and engaging your ideal target audience.

Building a Solid Foundation for SEO Success

2 Critical Factors every business owner needs to know before getting a website built

Every day millions of people go online to search for businesses exactly like yours – so how do you know you are taking the right steps to make sure your website will be found?

We’ve all done it — from searching for the perfect scone recipe, and making an online purchase, to identifying a trusted service provider, generally the first place we go to find what and who we need is Google.

So when you want your business’s website to rank as the solution for your target audience’s needs, you’ll want to do everything possible and available to be listed at the top of Google’s search results. This starts with a well built website!

Web-Sta SEO + eMarketing Packages

The Ripple Effect


Having an awesome website is one thing, but to create a ripple on the world-wide-web means getting experts to do the basics really well.

  • Onsite Elements

    • SSL Certificate
    • Google MAP Listing
    • Key Search Phrases – we conduct keyword research using trusted SEO tools and identify valuable words and phrases for your website. We then use these keywords to guide our activity and optimise all aspects of your website
    • Image audits and optimisation – we continually review your site’s images and make sure they contain relevant title and alt text descriptions
    • Metadata creation – we review the site’s metadata and rewrite these to maximise its potential in searches
    • Additional web copy – we write additional keyword-optimised website content pages to optimise and further enhance your search results
    • Content auditing – we regularly review your site’s content, analysing it for duplication and the correct amount of keyword usage, while making necessary changes to optimise this content
    • Google WebMaster tools – we monitor your website’s performance on Google search, check indexing status, and optimise website visibility
    • Customised monthly reporting – we share vital information to tell you about search engine keyword rankings, site performance, and recommendations for improvement

    Link Building

    • Google My Business – we set-up and customise your Google My Business profile to help prospects find you and easily access your business information such as address, phone number, and business hours
    • Conversion optimisation – we review the website for conversion opportunities by suggesting User Experience (UX) and User Interface (UI) leading practices
    • Directory submissions – we create branded and customised profiles on business directories that are not yet on your link profile

Make a Splash


Our expert team multiply their efforts and activities to make an internet splash and set you apart in this digital ocean.

  • Onsite Elements

    • SSL Certificate
    • Google MAP Listing
    • Custom 404 page creation – we create a user friendly “page not found” message to let visitors know if a page they’re looking for has been deleted or moved, and redirect them accordingly
    • Key Search Phrases – we conduct keyword research using trusted SEO tools and identify valuable words and phrases for your website. We then use these keywords as our guide to optimise the website and e-marketing content, as well as metadata optimisation
    • Metadata creation – we review the site’s metadata and rewrite these to maximise its potential in search
    • Link audit and analysis – we conduct link audits on your website, and identify opportunities to improve existing ones.
    • Image audits and optimisation – we continually review your site’s images and make sure they contain correct title and alt text descriptions
    • Content auditing – we regularly review your site’s content, analysing it for duplication and the correct amount of keyword usage, while making necessary changes to optimise this content
    • Additional web copy – we write additional keyword-optimised website content pages to optimise and further enhance your search results
    • XML sitemap installation – we generate and install an XML sitemap to enhance communication between your site and  search engines
    • Speed optimisation – we monitor and review the page load speed and carry out any necessary activities to improve it
    • Responsive development – we use a variety of testing tools to identify the state of your website’s mobile-friendliness and responsiveness
    • Google WebMaster tools – we monitor your website’s performance on Google search, check indexing status, and optimise website visibility
    • Customised monthly reporting – we share vital information, sourced from Google Analytics and other reliable sources, to tell you about search engine keyword rankings, site performance, website traffic sources, and recommendations for improvement

    Link Building

    • Google My Business – we set-up and customise your Google My Business profile to help prospects find you and easily access your business information such as address, phone number, and business hours
    • Internal linking mind map – we map out how to best structure the website. A strong site architecture can help build the authority of your site
    • Conversion optimisation – we review the website for conversion opportunities by suggesting User Experience (UX) and User Interface (UI) leading practices
    • Directory submissions – we create branded and customised profiles on business directories that are not yet on your link profile

Ride The Wave

Shout it out! Our “Ride the Wave” SEO + eMarketing package gets you seen by reaching out and letting folks know you’re here! Includes Blog articles.

  • Onsite Elements

    • SSL Certificate
    • Google MAP Listing
    • Custom 404 page creation – we create a user friendly “page not found” message to let visitors know if a page they’re looking for has been deleted or moved, and redirect them accordingly
    • Key Search Phrases – we conduct keyword research using trusted SEO tools and identify valuable words and phrases for your website. We then use these keywords as our guide to optimise the website and e-marketing content, as well as metadata optimisation
    • Metadata creation – we review the site’s metadata and rewrite these to maximise its potential in search.
    • Link audit and analysis – we conduct link audits on your website, and identify opportunities to improve existing ones.
    • Image audits and optimisation – we continually review your site’s images and make sure they contain correct filename, title and alt text descriptions.
    • Content auditing – we regularly review your site’s content, analysing it for duplication and the correct amount of keyword usage, while making necessary changes to optimise this content.
    • URL mapping – we review the website’s flow of information based on the navigation menus, footers, and other pages. We map the important pages of your website and identify improvement opportunities for easier navigation and sounder URL structure.
    • Additional web copywe write additional keyword-optimised website content pages to optimise and further enhance your search results.
    • XML sitemap installation – we generate and install an XML sitemap to enhance communication between your site and  search engines.
    • Robots.txt installation – a tool to instruct search engines which pages to access, index or ignore, we review the existing robots.txt and install one if it currently doesn’t exist
    • Blog installation – serving as an important gateway to further promote your message, business, and website, we can install a blog page on your website if there isn’t one already. Creating additional content to populate with your social media accounts, has the potential to enhance website and business performance on multiple levels.
    • Speed optimisation – we monitor and review the page load speed and carry out any necessary activities to improve it.
    • Responsive development – we use a variety of testing tools to identify the state of your website’s mobile-friendliness and responsiveness.
    • Google WebMaster tools – we monitor your website’s performance on Google search, check indexing status, and optimise website visibility.
    • Customised monthly reporting – we share vital information, sourced from Google Analytics and other reliable sources, to tell you about search engine keyword rankings, site performance, website traffic sources, and recommendations for improvement.

    Link Building

    • Google My Business – we set-up and customise your Google My Business profile to help prospects find you and easily access your business information such as address, phone number, and business hours.
    • Internal linking mind map – we map out how to best structure the website. A strong site architecture can help build the authority of your site.
    • Conversion optimisation – we review the website for conversion opportunities by suggesting User Experience (UX) and User Interface (UI) leading practices.
    • Directory submissions – we create branded and customised profiles on business directories that are not yet on your link profile.

    Content Marketing

    • Blog articles – our creative content team research, write, and publish industry, product and service related articles each month that educate, inform, and entertain your target audience

    Social Media

    • Facebook – cement your presence on the most popular social media site. We’ll either create and customise your Facebook business page account, or optimise your existing one. We will also use this to populate your published blog articles and other shareable media from your website.

Google Ranking Factors

Here’s a link to 200 Google Ranking Factors that qualified web designers and builders (Web-Sta 🙂 ) know about, keep abreast of (the goal posts do change), understand, and factor in when building your site.

However, given we are all so time poor, we’ve extracted just 7 critical factors, along with a limited list of what needs to be considered for each:

  1. Keywords – density, tags, headings, descriptions, prominence, order
  2. Headings – type, wording, position, length
  3. Tagging – keywords, titles, descriptions, images
  4. Content – length, context, duplication, recency, magnitude, grammar, spelling, syndication, supplementary, readability, referencing, lists
  5. Images – optimisation, labelling
  6. Links – quality, number, type, direction, diversity
  7. Design – user friendly, computer and mobile device responsive, architecture, page linking

Click Through Rates (CTR)

SEO Brisbane

Does it really matter where your website ranks?

While reports differ slightly, according to 
Smart Insights organic click-through-rates (CTRs) go something like:

  • Position 1 =  around 25-30%
  • Position 2  to 3 = 12%
  • Position 4 = 4%
  • Lower Positions like 9 to 10, and CTR falls to a paltry sub 2%