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From product packaging and vehicle signage to networking and merchandise. These ‘non-digital’ marketing tools all contribute to your overall ‘digital’ presence and performance. Don’t just take our word for it… Digital Doughnut agree! — Start of Article — In a digital era where new technologies take over every aspect of our lives, standing out from […]
“Anytime a customer reads content on your site that makes them go “wait, I don’t understand that” or “wait, that’s not right”, you’re hurting your credibility.” Your business website is your billboard. It is the very first place customers will go to learn about your products and services. Keeping your website up to date is […]
How Quality Web Design Can Impact Your Business When you hear the phrase quality web design, you probably think of a stylish website with vivid imagery, eye catching colours, and fancy words. A place where potential customers can go to find out more about your business. While this may be the case, it’s really only […]
The crew at Digital Doughnut have a point! What is Email marketing and what is the point? If you’re not incorporating email marketing into your overall marketing strategy, then these 4 reasons, “Why You Shouldn’t Underestimate the Power of Email Marketing” will reiterate the importance of this activity. — Start of Article — Email marketing? […]
Web Design Brisbane – Websites & eMarketing For Top Notch Tradies If you’re a tradie, you know there are some pretty unhelpful stereotypes floating around about tradies these days huh? ‘Unreliable’ and ‘overpriced’ are two of the most common ones we’ve heard. It’d be great for both tradies and customers if these stereotypes change! With years […]
Online marketing: No matter how good your product or service is, in this day and age your online marketing can make or break your business. And the piece of the online marketing puzzle that’s more important than ever, ever before? Online customer reviews. ‘Negative reviews drive away customers. 94 percent say an online review has […]
Local web design from Brisbane compared to getting web design from some international freelance site? Here are our top reason for going local!
Do you have a bunch of business ideas buzzing around in your head? A bunch of business ideas that just seem too crazy to work, but they still just keep popping up? Maybe, just maybe, you should follow that ‘crazy’ urge! These 5 businesses did!
There are many, many other factors involved in predicting and influencing consumer behaviour online, but without these two your business isn’t even in the game. Your website needs to have sitewide aesthetic appeal honed specifically to your target market, and it needs to be optimised to carry this aesthetic appeal across all mobile platforms.
While standard ‘website hosting’ can be thought of as the long term leasing of land to build your website ‘shop’ on, ‘managed website hosting services’ is the equivalent of a long term lease AND ongoing shop monitoring and maintenance.
‘We just need more followers, more ‘likers’, more subscribers! That’s internet marketing success!’ You may have heard this idea, and possibly bought into it yourself. But it’s not the full picture. Expert internet marketing is only half of the equation. A visually appealing, fully functional quality website with intuitive navigation is the other half. Internet […]
Today we’re talking about an SEO industry term known as Black Hat Tactics, why you don’t want to be lured into this evilness, and how the angelic road is the higher road to prosperous business relationships and longevity.
As business owners we receive many emails. Some of them, like a new order enquiry, and repeat work from previous customers are business email gold.
Picture this: You’re out on a first date. Maybe you found each other online, or maybe this meetup is the result of an enthusiastic matchmaker friend’s encouragement. Either way, you’re both here and you’re definitely glad you came. There’s good conversation about things you both value, the atmosphere is good, your date is well […]
For those who’ve never owned an effective website before, or been privy to the insurance that is “managed hosting”, there’s often a perception that a website is a ‘Set and Forget’ type of affair. Once it’s set-up, it’s good to go right? Just launch it into the mysterious world-wide-web and get on with the rest […]
‘Blog’ – it’s a bit of an ugly word for what can be a very beautiful thing! It’s also still a bit of a forgotten or misunderstood thing for some business owners. Let’s help shed a little more light on the topic, shall we? According to Webopedia, the term ‘blog’ was first coined in 1997 […]
Hi! Great to see you here again! If you missed the first two pieces in this series, we highly recommend you go and have a look at those first. ‘What does ‘SEO’ really mean?! starts at the very beginning and also clues you into the first metric Google and other search engines use to determine […]
Hello! Welcome back. If you read our last post you’ll be well informed of what SEO stands for, and you’ll know the super important first step to ensuring your website ranks highly in search engine results. And we know that higher search engine results mean higher click through rates, which means more potential customers are […]
‘SEO’, that often talked about term that website builders and online marketers insist is super important. ‘SEO’, that magical pot of gold that you know you most probably need1, but you’re a little hazy on the details. Let Web-Sta ‘go behind the curtain’ and reveal a little of the magician’s magic for you. Let us give you […]
Turns out your Website is not only tax deductible, it’s also somewhat of an anomaly.1 Who would have thought that in this day and age just under 20 percent of medium-sized Australian businesses2(those having 20 – 199 employees) still don’t have a web presence!?! According to the Australian Bureau of Statistics (ABS), this contributes to more than half […]
Welcome to the 5th and final part to this series. We hope you’ve found it informative and extracted a number of keys takeaways that you’ve since applied and are enjoying the new benefits of. Now that your email communication has improved and your participating more efficiently and effectively in the world of digital bombardment and […]
Welcome to Part 4 in our 5 Part Effective Email Series. When it comes to email marketing – knowing how to do the basics well – is critical to producing WIN-WIN outcomes. If you haven’t got the run-down on the basics outlined in our previous Parts, you’ll find a link at the bottom of this article. […]
In our first part to this 5 Part series to Effective Emails, we provided three striking email communication statistics together with our 5 Hottest Subject Line Tips. In Part 2 we presented our 5 Hottest Email BodyTips, and now in Part 3 it’s time to share our HOTTEST SIGN-OFF TIPS. If you missed any of the previous Parts, we’ve included links at the bottom of this […]
In our first part to this series, we provided three striking email communication statistics to encourage you to read, consider, and employ these TIPS in your email communication. Once we’ve got The Subject Line right, and our recipient or audience has opened our email, it’s now important that we gain and hold their attention a) long enough to read the […]
Although often the bane of our existence, email communication is also where a HUGE portion of business communication gets transmitted. For this reason, The Web-Sta Team agreed to kick off a series consisting of 5 Part of the HOTTEST TIPS to Effective Emails — it truly is an activity worthy of our attention and continuous […]