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Our Guide to Small Business Web Design in Brisbane

You’ve been cringing at your old website long enough, and turned green with envy browsing through your competitors’ sites – it’s time to roll up your sleeves and create a powerful website for your business.

Like any business owner, you’re concerned about cost. You’ve heard that good websites don’t come cheap, but platforms like Wordpress and Wix let you DIY your website without breaking the bank with a designer.

Without the guidance of a small business web design agency in Brisbane, it might seem like a no-brainer to go it alone and build your own website yourself. You save money AND have full control, so what’s the catch?

We’ve broken down the 3 questions to consider when choosing between DIY and a web design agency:

  1. What do you need from your business’s website?
  2. What are the pros and cons of DIY web design?
  3. What are the pros and cons of hiring a web design agency?

Regardless of the road you take, web design and development is a serious investment for your business. As you read through the options outlined below, think carefully about your needs, your budget – as well as the time and energy you have to spare as a business owner.

3 Questions to Consider When Choosing Between DIY and Professional Web Design & Development For Your Business

What Do You Need From Your Small Business Web Design?

Before you get carried away with the numbers game, it’s important to consider what kind of website you need for your business. Once you get the gist of what functions and features you need for your website, you can choose the web design option that’ll do the best job – without costing the earth.

1.  Brochure

This classic website structure usually features a Home, About, Services, Blog, and Contact Us page. 

The main goal of a brochure website is to showcase your business in a way that builds a recognisable brand, establishes your industry expertise, and instils trust with visitors – so that they get in touch to become customers.

To see what this looks like, here’s a sample site we prepared earlier.

2. Lead generation

A lead generation website does everything that a brochure website does, but it goes a few steps further. 

Lead generation websites feature well-placed CTA’s (calls-to-action), engaging landing pages, and user-friendly online forms. Incorporating these features into your website requires web development expertise – geared to convert browsing visitors into active buyers. 

That means, unless you’ve got some stellar digital marketing knowledge or ample spare time to learn all the web design tricks, hiring a web developer is probably the best way to go.

We’re pros at building websites that maximise lead generation, take a look at another sample site here.

3. E-Commerce

An ecommerce website takes retail into the digital world, allowing customers to find your business and buy your products at any time, from anywhere in the world. 

If you own a retail business, such as a homeware store, or your business has a retail element, such as a Spa selling skincare products, you’ll need a pretty powerful website – and it’s hard to build an ecommerce site without a professional web design team. 

Ecommerce websites are one of our specialties, check this one out.

At Web-Sta, we’re able to tailor our web design expertise to suit the needs of small businesses in Brisbane. Check out our Services to see what we can do for you.

small business web design
Vital = Updating your website to be Mobile Response

DIY Small Business Web Design in Brisbane – What are the Pros and Cons?

If you’re seriously considering DIY web design, you’ll enjoy full control over your business’s online presence – at little to no cost at all. However, even the best website building platforms like Wordpress and Wix have disadvantages. 

We’ve broken down the pros and cons of 4 important factors for web design and development:

1.  Cost

Pros

  • Apart from your monthly hosting cost, DIY platforms are free or very cheap to use.
  • Even if you’re a complete web design amateur, web design platforms offer free resources showing you how to build a website. In addition to our Web-Sta Tech Hub, you can browse YouTube and read countless free online content to learn about web development and apply your new skills to your own website.

Cons

  • Like all products and services, you get what you pay for. Free platforms have limited flexibility, often use annoying ads, and end up requiring expensive upgrades further down the line.
  • Few business owners have the time to learn even basic web design skills, let alone the in-depth knowledge required to build a long-lasting professional website.

2.  Time + energy

Pros

  • DIY platforms allow you to get your business’s website online in minutes.
  • Drag-and-drop applications are fairly straightforward.
  • You have the freedom to make changes and updates to your website whenever you like.

Cons

  • Although technically you can get a DIY site online in minutes, the process takes a lot more time as you get to grips with how to use the site and pour over important design decisions – in reality, this takes hours.
  • Necessary updates and changes to your business’s website take further hours out of your day (and your precious weekend).
  • DIY web design puts a lot of pressure on the business owner to make the right decisions, and any mistakes or change-of-mind redesigns can be frustrating and draining.

3.  Quality

Pros

  • DIY platforms offer an array of web design templates, fonts, and colour schemes for you to use.
  • The choices available to use are usually attractive, and it’s fairly straightforward to modify your website to include what you need.

Cons

  • When 75 million websites use Wordpress, you can bet that a fair few others are using the same theme as you – so there’s not much originality when it comes to DIY web design.
  • Free templates can be limiting, especially when you want to develop your website further to include features such as a blog, portfolio, videos, social media links, and testimonials.

4.  Technical

Pros

  • Hosting is provided and sorted out by the DIY platform, and it’s relatively cost effective at around $10 per month.
  • Your basic security needs are covered, and for popular sites like Wordpress it’s in their best interests to keep customers safe.
  • Your basic security needs are covered, and for popular sites like Wordpress it’s in their best interests to keep customers safe.

Cons

  • Low-cost hosting can be pretty unreliable, and global DIY website providers are notorious for poor customer service when your site faces technical issues.
  • When you’re paying minimal for your website provider, expect slow loading times. And load times can be a major risk to your online presence, because visitors will simply go to a competitor if your website doesn’t load fast enough.
small business web design

Hiring a Web Developer for Small Business Web Design in Brisbane – What are the Pros and Cons?

Businesses who take web design and development seriously will pay a team of experts to build a powerful online presence. However, it’s important to make sure you choose the right small business web designer in Brisbane – who understands your needs and preferably has experience in your industry.

1.  Cost

Pros

  • If you choose the right web design and development agency, you’ll get what you’re paying for. Professional web designers with an impressive portfolio and a good understanding of your industry and needs will take your well-earned dollars further.
  • An experienced small business web designer in Brisbane will meet with you to discuss your needs and budget, and be flexible enough to work within your means to design something that you’re stoked with (without breaking the bank).

Cons

  • There are some web design cowboys out there, so choose carefully. Be wary of web designers offering small business web design at an insanely low cost, you don’t want to entrust your business’s online presence with a freelancing student or a low-quality developer.
  • You’ll need around $2,000 for a decent small business entry level website, so be prepared to make a reasonable investment to commence your long-term online success.

2.  Time + energy

Pros

  • After telling your web designer what you want, sit back and relax! Hiring a web design and development agency means you can focus on running your business while the experts build your professional website.
  • All future maintenance and security can be taken care of by your web designer.

Cons

  • Good things take time, and it can take a month or more for your web designer to take you through your business’s website building journey. An experienced designer will however communicate effectively with you at every stage of the project.

3.  Quality

Pros

  • If you’ve chosen the right small business web designer in Brisbane, you’re guaranteed a high-quality website that is totally unique to your business.
  • Experienced web design and development agencies will also give you digital marketing advice and guide you with branding strategies to support your business’s growth.

Cons

  • To get the most out of a web design and development agency, be prepared to consider their top-tier package – which will be reflective of the amount of team members + expertise they’ll need to invest.

4.  Technical

Pros

  • Because you’ve hired professional small business web designers in Brisbane, the back-end technical elements of your website will be taken care of – and your web designer can show you what’s what in layman’s terms.

Cons

  • If you choose the cheaper option of having a web designer build your website using a DIY platform or a template, even your web designer can be limited by the technical restrictions of the platform.
small business web design

Conclusion about small business web design

An impressive website is a catalyst for business success, so it’s important to make the right choice when weighing up the pros and cons of DIY web design vs. hiring a professional web design agency.

At Web-Sta, we see the value of getting an expert to create a powerful platform for your business – but as local web designers in Brisbane we understand the needs of small businesses in our community.

If you’re a business owner weighing up small business web design agencies in Brisbane, cost is bound to be front of mind. Give us a call for a free quote, and we’ll show you what can be achieved within your budget.

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