Web Design Brisbane –
Websites & eMarketing For Top Notch Tradies
If you’re a tradie, you know there are some pretty unhelpful stereotypes floating around about tradies these days huh? ‘Unreliable’ and ‘overpriced’ are two of the most common ones we’ve heard. It’d be great for both tradies and customers if these stereotypes change! With years of experience working with tradie clients offering emarketing and web design Brisbane, Sunshine Coast, and beyond, Web-Sta wants to help you up your game.
While we recommend turning up when you say you will, we can’t help much with overcoming the first ‘unreliable’ stereotype, that’s your responsibility. What we can help with is changing the stereotype from tradies being ‘overpriced’ to tradies being ‘great value’. And no, it doesn’t involve dropping your prices… but it does involve upping your online presence.
What are your customers really saying when they’re saying ‘It’s too expensive!’? What they’re really saying is ‘I can’t see the value!’ So what do we need to do? We need to show them the value!
How do you change the stereotype that tradies are over priced? (Without dropping your prices!)
Better presence! More specifically, better online presence.
Here’s a statistic we found really interesting: ‘Only 29% of people want to talk to a salesperson to learn more about a product, while 62% will consult a search engine.’ This tells us that the majority of people are getting the majority of their information about who to choose for a service from the internet.
So, once they’ve found your website (with the help of our quality Search Engine Optimisation campaigns), everything your potential new customer sees needs to absolutely and clearly say ‘This is a valuable service.’ From the home page to the contact page, your website has to clearly represent the professional, valuable service your business is offering.
This message of being a quality, valuable business is conveyed through your website in 3 key ways:
1. The Aesthetic – Does it look good?
Your website needs to look good. Before visitors read even a single word, they are making conscious and subconscious decisions about your business and whether or not they want to buy from you. Decisions about whether to use your services start to be made based on the colours, fonts, images, and spacing used across your website.
Think about buying a new car – you wouldn’t spend top dollar on a brand new car if the showroom is dark and dingy and covered in last year’s Christmas advertising, would you? Your service is the brand new car, your website is the showroom – it’s got to be a place that reflects quality and value from the very first glance.
2. The Content – Does it sound good?
Everything written on your website needs to be written in a ‘voice’ that appeals to your ideal target market. If you miss the mark and your content is either too informal or too formal your ideal customers won’t feel like you’re speaking to them. And, if they don’t feel like your information is speaking to them, they’re not going to be able to see the value in it for them.
As the business owner, it can sometimes be hard to write about yourself or your service with fresh eyes and a clear vision of what your new customers need to know. Famous musicians who can command the big gigs and the big bucks have band managers to promote them. Think of your business as the star and the Web-Sta team as your online managers – it’s our job to make you look and sound good.
3. The functionality – Does it work?
This one should be obvious, but sometimes obvious things get missed. To use the car analogy again, no matter how good the showroom looks, if you can’t get in easily you’re not going to buy that car!
Do all of the links on your website work? Are your contact details correct? Does the contact form your visitors fill out actually send you the needed information to respond to the enquiry? These are simple but vital elements, and we focus on getting them right.
With 12+ years in web design Brisbane, the Web-Sta team have worked extensively with quality tradies like you to establish or refresh their web presence so that the value of their service is obvious from the very first moment.
Here are some of the new websites we’ve created for established tradies who have worked hard on building their reputations and offering a quality service, and want their online presence to reflect that.
BEARS Refrigeration & Air Conditioning
Ecocut Concrete Cutting
Cane Toad Tough Pallet Racking Protection
Mobile Towbar Fitting
To see what we can do to get your website appealing to the right audience, for the right price, contact us today.