Tradies are often stereotyped as ‘unreliable’ and ‘overpriced’… And, yes, while there are several dodgy guys giving all Tradies a bad name, there are heaps of incredibly hard working tradies running professional businesses and giving everyone a fair go.
So how do you combat these bad-for-business stereotypes? After 10+ years creating some of the best tradie websites, we can tell you that there are definitely e-marketing and web design techniques to combat the stigma.
While we can’t help much with overcoming the ‘unreliable’ stereotype, what we can help with is repositioning this stereotype: from all tradies being ‘overpriced’ to you, as a tradie offering ‘great value’. And no, it doesn’t involve dropping your prices… but it does involve upping the quality of your online presence.
How do you change the stereotype that tradies are overpriced?
(Without dropping your prices!)
Firstly, we need to understand what it is your customers actually mean when they tell you ‘it’s too expensive!’? What they’re saying is ‘I can’t see the value!’ As business owners, if we don’t want to drop our prices, it’s our responsibility to communicate and demonstrate the value of what we have on offer. This is where a decent tradie website comes into play. We’ll cover the 3 Keys to building your best tradie website a moment.
Before then, here’s an interesting statistic: ‘Only 29% of people want to talk to a salesperson to learn more about a product, while 62% will consult a search engine*.’ This indicates that the majority of people get the majority of their information about businesses from the internet, therefore it’s vital you stand out.
Once someone’s found your website (that’s if you have invested in a decent Search Engine Optimisation strategy and your site does rank), everything your potential new customer sees needs to clearly communicate ‘This is a valuable service.’ From the home page to the contact page, your website has to clearly represent the professional, valuable service your business is offering.
Here’s Our 3 Keys to Building The Best Tradie Website
1. The Aesthetic – Does it Look Good?
Regardless of your industry, if you’re looking to appeal to customers, your website needs to look good. Before visitors read even a single word, they make conscious and subconscious judgements and decisions about your website, and therefore your business, including whether or not they trust you, let alone want to buy from you. Many website design elements influence this including colour, shape of logos, fonts, images, spacing and ease of navigation.
Using a car analogy – you’d unlikely feel comfortable spending top dollar on a brand new car if the showroom is dark, dingy and covered in last year’s Christmas advertising. Now imagine your service is the brand new car, and your website is the showroom. As they say, ‘first impressions count’, so your website needs to reflect the quality and value you claim to offer from the very first glance.
2. The Content – Does it Sound Good?
The wording on your website needs to appeal to your ideal audience. For example, being either too formal or informal may cause your audience to feel detached, potentially causing them to find it difficult to relate to and find the value in what you have to offer.
When potential customers search for a specific tradie website, they are generally looking for some clear, concise, and easy to understand information about what it is you do, how well you do it and how they can reach you.
3. The Functionality – Does it Work?
To use the car analogy again, no matter how good the showroom looks, if you can’t get to the car easily you’re likely not going to buy from that dealer! It’s the same for every tradie website.
Can people find what they are looking for easily? Do all of the links work? Are your contact details correct? Does the contact form function? If not, then these oversights and glitches just look bad and can cost you valuable leads without you even realising.
With over 12 years experience in web design, we have worked extensively with quality tradies like you to establish or refresh their web presence. Focusing on the value of what you offer needs to be obvious from the very first click.
Here are some of our best tradie websites.
Visit the RINOFIN CONSTRUCTIONS website
Visit the SOLAR 2 CAMP website
Visit the ECOCUT CONCRETE CUTTING website
Visit FLOOR WORX AUSTRALIA website
Visit EXPRESS KITCHENS website
For the Best Tradie Websites
WE BUILD YOUR WEBSITE
YOU BUILD YOUR BUSINESS