One of the biggest stigmas that Tradie websites need to help resurrect is this stereotypical bias that all tradies are ‘unreliable’ and ‘overpriced’! And yes, while there are a lot of shoddy tradies out there, if you’re still reading this, there is a chance you’re not one of them.
So how do we…
- combat the reputation that those bad-at-business tradies give the rest of you?
- promote that you are hard working, professional, value for money and focused on keeping your customers happy?
After 14+ years creating some of the best tradie websites, we can tell you that there 3 main measures to ensuring your tradie website best reflects you and your business to the right customers.
Here’s Our 3 Measures to Building Great Tradie Websites
1. The Aesthetic – Does it Look Good?
Regardless of your industry, if you’re looking to appeal to customers, your website needs to look good. Before visitors read even a single word, they make immediate judgements and decisions about your website. This includes whether or not they trust you, like you or feel what you could offer them will match their price point. Your overall website design, colours, logos, fonts, images, spacing and ease of navigation, all come into play here.
Using a car analogy – you’d unlikely feel comfortable spending top dollar on a brand new car if the showroom is dark, dingy and covered in last year’s Christmas advertising. Now imagine your service is the brand new car, and your website is the showroom. As they say, ‘first impressions count’, so your website needs to reflect the quality and value you claim to offer from the very first glance.
2. The Content – Does it Sound Good?
The wording on your website needs to not only be correct, it also needs to appeal to your ideal audience. Being either too formal or too informal may cause your audience to feel detached and make judgements of your prince point based on the language you use. If this doesn’t align with them, they won’t even make an enquiry or worse, they do reach out to you but your website is so mismatched to how you speak and present yourself over the phone that there is a complete misalignment.
At the end of the day, when potential customers search for a specific tradie website, they are generally looking for clear, concise, and easy to understand information about what it is you do, how well you do it and how they can reach you.
3. The Functionality – Does it Work?
Can people find what they are looking for easily?
Do all of the links work?
Are your contact details correct?
Does the contact form function properly?
Does everything load properly on the screen?
Does your site even rank on Google?
Any of these oversights just make you look bad and can be costing you valuable leads without you even realising.
Better Quality Tradie Websites
With over 14 years experience in web design, we have worked extensively with local tradies like you to establish and grow their web presence.
Our focus is to identify what makes you unique, why your prospective customers should choose you and then address these 3 measures to what makes a great Tradie website:
- The Aesthetic
- The Content
- The Functionality
To get a feel for the types of tradie websites we create, check out these local business websites.
Visit the RINOFIN CONSTRUCTIONS website
Visit the SOLAR 2 CAMP website
Visit the ECOCUT CONCRETE CUTTING website
Visit FLOOR WORX AUSTRALIA website
Visit EXPRESS KITCHENS website
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