3 Questions We Ask When Building the Best Tradie Websites

While we can’t help much with overcoming the ‘unreliable’ stereotype, what we can help with is repositioning this stereotype: from all tradies being ‘overpriced’ to you, as a tradie offering ‘great value’. And no, it doesn’t involve dropping your prices… but it does involve upping the quality of your online presence.

How do you change the stereotype that tradies are overpriced?
(Without dropping your prices!)

Firstly, we need to understand what it is your customers actually mean when they tell you ‘it’s too expensive!’? What they’re saying is ‘I can’t see the value!’ As business owners, if we don’t want to drop our prices, it’s our responsibility to communicate and demonstrate the value of what we have on offer. This is where a decent tradie website comes into play. We’ll cover the 3 Keys to building your best tradie website a moment.

Before then, here’s an interesting statistic: ‘Only 29% of people want to talk to a salesperson to learn more about a product, while 62% will consult a search engine*.’ This indicates that the majority of people get the majority of their information about businesses from the internet, therefore it’s vital you stand out.

Once someone’s found your website (that’s if you have invested in a decent Search Engine Optimisation strategy and your site does rank), everything your potential new customer sees needs to clearly communicate ‘This is a valuable service.’ From the home page to the contact page, your website has to clearly represent the professional, valuable service your business is offering.

Here’s Our 3 Keys to Building The Best Tradie Website

1. The Aesthetic – Does it Look Good?

Regardless of your industry, if you’re looking to appeal to customers, your website needs to look good. Before visitors read even a single word, they make conscious and subconscious judgements and decisions about your website, and therefore your business, including whether or not they trust you, let alone want to buy from you. Many website design elements influence this including colour, shape of logos, fonts, images, spacing and ease of navigation.

Using a car analogy – you’d unlikely feel comfortable spending top dollar on a brand new car if the showroom is dark, dingy and covered in last year’s Christmas advertising. Now imagine your service is the brand new car, and your website is the showroom. As they say, ‘first impressions count’, so your website needs to reflect the quality and value you claim to offer from the very first glance.