Is your business ready to start 2019 off with a bang? A new year brings new energy, and the opportunity for businesses to create a huge surge of momentum. There is literally no better time to invest in quality website updates that ensure your business runs smoothly, can scale, and maintain a solid online presence all year long!
In this article, we’ve identified our top 7 recommendations for website updates you’ll want to invest in this year, to ensure your business is equipped to help YOU live the life you’ve always dreamed of!
Recommended Tip # 1: Speed & Performance Updates
It’s no secret that the speed and performance of your website directly impacts the customer experience. As we’ve mentioned in this article, your website is often the first thing a potential customer will see, and it takes less than half a second for someone to make a first impression!
Your website holds the key to converting quality leads into profitable long-term business, so ensuring you’ve got the right website updates for top speed and performance is crucial to your success.
Recommended Tip # 2: Online Form CAPTCHA ‘Bot’ Spam Protection
No one likes filtering through spam messages on their website. Not only is it a nuisance, it’s also time consuming and potentially costly to your business. Your online form is there for serious leads to be able to contact you and send enquiries. To maximise your time, you want to ensure the only messages you’re receiving are from high quality leads that could turn into potential customers.
Online form CAPTCHA ‘Bot’ website updates are important to maintain as they change and evolve overtime to ensure they catch all spam, bots, viruses and more.
Your website holds the key to creating profitable long-term business, you want to make sure it’s safe and secure!
Recommended Tip # 3: Customer Reviews Page
When it comes to website updates, having a current customer reviews or testimonials page is exceptionally powerful. While you can have a great layout and smart, impactful content designed to convert traffic into potential customers, there’s nothing that builds trust with a website visitor quite like real, authentic customer reviews.
For existing Web-Sta Web Design + eMarketing customers,
you can view our latest package offering
to have these first 4 of 7 recommended tips
applied to your website HERE.
Recommended Tip # 5: Updating Images
Suppose you’ve just started online dating, and you come across someone with a great profile picture. You start chatting and agree to meet them in person. Once you meet them, you realise their profile picture was clearly taken 10 years prior…
Well, it’s the same with your website updates! You want to ensure your images are fresh and aligned with who you are, and what you do as a business today. You want to be sure your customer’s expectations will be met, and you remain authentic and congruent with relevant, eye-catching imagery.
Recommended Tip # 6: Updating or Revising Your Services Page
At Web-Sta, our web services are designed to help businesses scale and grow, so you can live the life of your dreams. This means for most of our customers, their businesses are evolving and changing over time, with services being regularly updated, revised and upgraded.
If you’re interested in growth as a business, chances are your services have evolved and changed over time too. If a potential customer was to contact you about a service listed on your website, and you were to inform them it had changed, what kind of impression do you think that’d leave?
Make sure your services page is current so your customers know exactly what you’re offering.
Recommended Tip # 7: SEO Specific Content Updates
Our final recommendation for important website updates is upgrading or revising your website content to be more SEO specific. SEO, otherwise known as Search Engine Optimisation is designed to ensure your website shows up on Google, using specific keywords that your potential customers might search for. In fact, SEO is one of the most powerful ways for a website to be seen in the online marketplace and generate quality traffic.
The rules of SEO are constantly changing, which is why it’s so crucial you are continuously updating your content accordingly to best leverage this powerful tool.
30 Min Discovery Session with Web-Sta
And there you have it, Web-Sta’s top 7 recommended website updates for 2019! At Web-Sta Web Design + eMarketing, we specialise in quality website design + ongoing SEO services to help you scale your business and build a powerful online presence.
We’d love to support you with a complimentary 30 minute discovery session to see how we can best support you and your business. Contact us today to find out more!