The Importance Of Creativity In Business

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And How It Impacts EVERY Area Of Your Business


“There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.” – Edward De Bono

The Benefits Of Creativity In Business

In a 2022 article called ‘THE IMPORTANCE OF CREATIVITY IN BUSINESS’ by Harvard Business School Online, Michael Boyles goes through the 4 benefits of creativity in business:

  • Encourages Innovation
  • Boosts Productivity
  • Allows For Adaptability
  • Fosters Growth

I think you’d agree that these are not only desirable but indeed necessary to the success and longevity of your business. If you’re not innovating, being productive, adapting or growing… your business is likely stagnant or worse – going backwards.

In this article, Michael also goes on to link creativity with innovation and problem-solving and explains the concept of Design Thinking, “a concept gaining popularity in the business world – is a solutions-based process that ventures between the concrete and abstract. Creativity and innovation are key to the design thinking process”. Read the full article over on Harvard Business School Online. It’s definitely an eye-opener and offers a unique perspective on how creativity fits into ALL businesses.

A Common Mistake Made By Most Business Owners.

They don’t value working with creative people.

Have you hired someone who just does what they’re told? Nothing more, nothing less! They approach their role with a same-sh!t-different-day kind of attitude and their results are not particularly exciting nor really contribute to your business moving forward. They are effectively just a placeholder.

This could be a bored employee, an uninvested contractor who needs way more direction than you have time for, or a service provider that doesn’t really take the time to understand your problem. Having people supporting you that are creative can help you; become more competitive, find efficiencies where you didn’t, problem solve on their own without you needing to micromanage and are often easier to work with because they’re excited and enthusiastic about helping you achieve your goals vs just getting the work done.

As observed by Anastasia Shch, “Many believe that business is all about making money, while creativity is about art and imagination”. Anastasia goes on to say “Creativity in business is a way of thinking that inspires, challenges, and helps people to find innovative solutions and create opportunities out of problems. It’s the reason some companies wow us with new, amazing ideas, whilst others merely follow the beaten path. It’s the source of innovation and inspiration.” For the full article, checkout The Importance of Creativity in Business where Anastasia shares many insights about the role of creativity in business.

Linkedin named Creative Thinking as the most in demand skill. Then you have organisations like the World Economic Forum who also rate Critical Thinking in their top 3 skills required to run a business.

So hire smart by prioritising creative thinking.

The VERY Creative Tupperware Model

An Example Of Creativity

As you know Tupperware predominately sells food storage and preparation containers. We all have a draw or cupboard dedicated to this iconic brand and all of the cheap knock offs we’ve accumulated over the years. So how the heck does Tupperware keep coming up with new products? Each season, there are new colors and patterns and slight variations in design, however they are also driven by the desire to be perceived that their products make the preparation, cooking, storing and serving of food easier.

Then, ‘one step for man’ later…Tupperware partnered with NASA in 2021 to grow vegetables in space.

Now that’s creative thinking.

Creative Inspiration

Because sometimes creativity needs inspiration, here are a few inspirational quotes about creativity by some names you might recognise.

“Creativity is seeing what others see and thinking what no one else ever thought.” 
– Albert Einstein

“A creative life is an amplified life. It’s a bigger life, a happier life, an expanded life, and a hell of a lot more interesting life”  Elizabeth Gilbert

“The worst enemy to creativity is self-doubt.”
– Sylvia Plath

“You can’t use up creativity. The more you use, the more you have.”
– Maya Angelou

Hopefully, these offer you some different perspectives on what it means to be creative. And if you’d like some more quotes about creativity, definitelycheck out  22 Insightful Creativity Quotes by Ben Barnhart.

Ready To Work With A Creative Team That
Has Your Back?

So if you’ve made it this far, I hope you see the value of working with creatives. Prioritising creative thinking in your team, your contractors, service providers and yourself as a highly valuable skill, you’ll be better positioned to solve problems, become more productive and contribute to your businesses’ overall growth.

Now while web design is an obviously creative industry, we do things a little differently.

We help you define your marketing message, clearly communicate your service/product offerings and present your business in a way that appeals to the people you want to serve most. We focus a lot on the problems you solve and the way you do it that makes you stand out from your competition.

For more information or for a free website quote, simply fill out the form below and we’ll give you a callback.

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