The Connective Power Of Email Marketing – A Game-Changer for Local Businesses

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As I’m sure you’ll agree, staying visible and relevant in the marketplace has become more of a game of cutting through the noise in an attempt to gain and then maintain the attention of those you wish to sell to. The strategy many local businesses employ involves the occasional post on social media or randomly rocking up to a networking meeting wondering why customers are not breaking their door down. It’s this belief that a one-quick-fix is going to solve all of their cash flow and exposure problems, but that’s not how this works.

Just like it takes many ingredients to make a cake and some time for it to cook, your marketing needs to be made up of good quality ingredients and allowed enough time to rise up to the occasion.

An often overlooked marketing tool that almost EVERY local business simply ignores is email marketing.

Not only is it powerful, it’s also consistently proven to be a game-changer with one of the highest Returns On Investment (ROI) amongst all marketing activities. This cost-effective and efficient method fosters direct communication with your current customers as well as your prospects, keeping you and your business front of mind. 

Email marketing, when done right, also provides a plethora of benefits which I’m sure you would love to experience in your business.

  • Email Marketing Builds + Nurtures Customer Relationships

Email marketing serves as a direct line of communication between you as a business and your customers, allowing for personalised interactions that build trust and loyalty. By sending targeted and relevant content, local businesses can cultivate strong relationships with their audience, keeping them informed about new products, promotions, and events. This personalised approach goes a long way in creating a sense of community and engagement.

  • Email Marketing Is Cost-Effective Marketing

Unlike traditional advertising methods that often come with hefty price tags, email marketing is a budget-friendly solution and suitable for any local businesses. With minimal costs, businesses can reach a wide audience, making it an ideal choice for those with limited marketing resources. This affordability factor makes it possible for even the smallest local enterprises to compete with larger counterparts on a more level playing field.

  • Email Marketing Helps Increase Awareness

Email marketing is a powerful tool for increasing your customers’ awareness of what you offer. Once ethically added to your list (i.e. they have given you permission to email), you can use each email to educate your audience about what you do, how you do it and why they should be doing business / should continue doing business with you.

A consistent and targeted email campaign ensures that your business (including, how you can help solve their problems when they arise) stays top-of-mind. By leveraging eye-catching visuals, compelling copy, and strategic timing, businesses can effectively boost enquiries, average sales and even repeat sales.

  • Email Marketing Offers Analytics To Guide Improvements

The greatest advantage of email marketing that we have found is the wealth of analytics proper email marketing software provides. Most email marketing platforms offer robust statistics tracking that allow businesses to gauge the performance. Feedback on open rates, click-through rates and even re-reads can help you fine-tune things like your timing, subject lines, copy, calls to action, images etc. to maximize your impact.

Our Favourite Email Marketing Programs

If you’ve made it this far, it’s likely you’re interested in the idea of using email marketing in your business, but are now wondering what email marketing platforms you should be considering. 

Here are our 3 very favourite email marketing platforms.

ActiveCampaign 

ActiveCampaign stands out for its comprehensive features, including automation, customer segmentation, and personalised messaging. Its user-friendly interface and powerful analytics make it an excellent choice for local businesses looking to take their email marketing to the next level.

Tekmatix

Tekmatix offers a unique blend of simplicity and sophistication. With a focus on user experience, Tekmatix makes it easy for local businesses to create and manage effective email campaigns. The platform’s intuitive design and analytics tools contribute to its reputation as a valuable email marketing resource.

MailChimp

Known for its accessibility and scalability, MailChimp has been a favorite among businesses of all sizes. With a range of templates, automation features, and detailed analytics, MailChimp is an excellent choice for local businesses aiming to enhance their email marketing strategies.

Ready To Feel The Connective Power Of Email Marketing?

Wrapping up, email marketing can prove a powerhouse for local businesses, offering a cost-effective, personalised way for you to connect with your audience. Leveraging popular platforms like ActiveCampaign, Tekmatix, and MailChimp can amplify your effectiveness, helping you thrive in today’s competitive market.

Need Email Marketing Assistance?

We offer a range of email marketing support services including:

  • Once-off email marketing software set-up and newsletter template design
  • Short-term email marketing campaign creation including wording, images and design
  • Ongoing monthly, bi-monthly and quarterly email marketing campaigns 
  • Ad-hoc email marketing emails
  • 1:1 Email Marketing training


If you’d like a hand with your email marketing, schedule a chat with us today.

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