Yes, even His Holiness has a website!
Like any clever business, the Dalai Lama uses his website as a platform to share his latest news, videos and photos, and even his very active social media feeds. You can read up on the history of previous Dalai Lamas, purchase his books and view his schedule.
If you’re starting a new business, it’s worth take note from arguably, one of the world’s wisest people.
Getting Started On Your New Business Journey
In the early days, the learning curve is STEEP! It can often feel overwhelming and like that long laundry list of things to do will never be completed.
- Business Name Registration + ABN
- Logo Design
- Business cards
- Social Media Profiles
- Bank Accounts + Finance
- Equipment + Office Set-up
- and so on.
It’s a BIG list, and then there’s the not really knowing what needs to be done first, if each stage is even being done correctly and we haven’t even started on websites yet!
So breathe… I’m here to break it down for you.
Why Your New Business Needs a Website
When you consider that about 88% of Australians are active internet users and that 97% of consumers go online to find and research local companies, products, and services you can see how important it is to have a website, and the right website to get the job done.
When you start your new business, investing in a new website means you can:
- Attract more leads + prospects
- Let people know how to contact you
- Promote what you’re selling
- Communicate why people should buy from you
- Receive customer feedback
- Showcase your work
- Present your passion, expertise, and professionalism
- Fully or semi-automate online processes to save time and money
If you’re new in business, I recommend you sign up for my FREE Marketing Challenge. It’s designed to help you make the most of your online presence by increasing your exposure and building a strong reputation. There’s even some activities on this list that you can do while your new website is being built.
~ Karen Ahl
Let’s Bust #3 Web Design Myths
If you haven’t had a website built before, you might feel intimidated or unsure about the process and you may have questions and concerns. It’s all okay. Like with any industry, there are plenty of myths that can make the whole process sound daunting. It doesn’t have to be that way. I very much believe in being totally open and transparent so that our web design clients feel informed and comfortable with everything that is going on.
So let’s bust some of the most common web design myths and misconceptions and how you can ensure your web design process is a pleasant and easy one.
Myth #1 – It’s too much of a hassle!
BUSTED… maybe. 😉 If you choose a quality web designer, the website creation process should be logical, straightforward and feel pretty easy. After all, if you’re starting a new business, you’ve already got enough on your plate. A professional and experienced web designer will simplify the web design process for you by taking care of as much as possible, including content creation, imagery, email set-up and SEO (Search Engine Optimisation).
Look out for a web designer who takes some time to get to know you, your business and your goals. This information will become the foundation of your brand and your website build process. ALL of the technical and fiddly work will be taken care of. You can expect a little back and forth between you and your designer, to ensure everything meets your tastes and requirements. The ideal web design process will allow you to Review and Approve each stage through to going live.
Myth #2 – I’ll need advanced tech skills
BUSTED. Again maybe. 😉 As we mentioned above, a professional web design company will take care of all the technical aspects of your website build, and maybe even elements of the marketing so that you don’t need to.
Look out for a web designer who is happy to explain the process PLUS supply you with login details and an easy to edit website platform. For example, with the WordPress web design platform, you won’t need to learn any coding or high-tech computer skills. WordPress has a reputation of being very user friendly and flexible. If set-up well, you’ll only require basic computer skills to manage and edit, but only if you want. Your web designer can also carry out future edits as you require.
Myth #3 – Websites are expensive
It DEPENDS. This is not a cop out answer! Websites can be expensive. It depends on your perception of what constitutes “Expensive”, and what it is you are requiring your website to do. Like spiritual gurus, they all offer different approaches, promise different results and charge different amounts.
Things to consider are:
- Some cheaper website can cost you more time and money in the long run
- The wrong website can mean missed opportunities and need to be rebuilt
- You can always start small if budget is a priority for you
And, for a little contrast, a website is far more affordable, cost effective and flexible versus many traditional advertising and marketing methods.
- A tiny ⅛ of a page ad in a daily metro newspaper can cost hundreds of dollars; for something that will be viewed for one day
- More than a decade ago, Yellow Pages charged AUD $24,000 for a single full page ad in their Brisbane print directory which couldn’t be edited until next year
- Advertising on a small billboard for a month, can set you back anywhere from about $1,900 – $3,600.
A website allows you to reach potential customers anywhere in the world who are already searching for your product or service. This is what newspapers, Yellow Pages and Billboards cannot compete with digital. Online is where it’s at. Consider how many more people the Dalai Lama is able to reach with his website vs any of the above advertising channels.
A CMS and Your New Business Growth
It’s just smart business to select a website built using a CMS (Content Management System) and by a designer that has you in mind.
Unfortunately, free and cheapie DIY websites often come with significant drawbacks, like limited design options and functionality, plus (and often the biggest complaint) SEO limitations.
To take care of all of this, I personally recommend, love and exclusive work with WordPress CMS. It allows my team and I to completely change the look and feel of your site with relative ease, you can self manage future edits and a WordPress website can be made 100% mobile responsive.
Another great benefit of WordPress is that you’re not locked into the one web designer or hosting company forever! WordPress is fully transferable and well supported across a range of reputable hosting companies and website designers.
Key New Business Takeaways
You already have enough on your plate. Achieve business start-up enlightenment by outsourcing your website design to an experienced and passionate web designer who knows what they are doing.
A new website will help establish your digital presence.
A good website presents you to your ideal audience and assists growth as your business grows.
A great website effectively communicates your professional image and establishes credibility.
Need the RIGHT New Website?
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