If you’re starting a new business, you may have considered investing in a website, however something may cause you to hesitate. Maybe you’re worried it’s not worth the hassle or you’ll get ripped off. Sometimes, it’s a matter of knowing when’s the best time to get a website… like what comes first? Business cards, ABN, uniforms, social media, bank accounts… There’s a lot to consider.
We’re here to explain why you need a website, and one that’s right for your new business from day one.
- Why Your New Business Needs a Website
- Let’s Bust #3 Web Design Myths
- A Content Management System (CMS) and Your New Business Growth
Why Your New Business Needs a Website
When you consider that about 88% of Australians are active internet users and that 97% of consumers go online to find and research local companies, products, and services you can see how important it is to have a website, and the right website to get the job done.
When you start your new business, investing in a new website means you can:
- Attract more leads / prospects
- Let people know how to contact you
- Promote what you sell
- Communicate why people should buy from you
- Receive customer feedback
- Showcase your work
- Present your passion, expertise, and professionalism
- Fully or semi-automate online processes to save time and money
If you’re thinking of investing in a new website, we recommend you check out our free Online Business Health Checklist. We designed this checklist to help you make the most of your website and expand your marketing reach through simple social media engagement. There’s even some activities on this list that you can do while your new website is being built.
~ Karen Ahl
Let’s Bust #3 Web Design Myths
If you haven’t had a website built before, you might feel intimidated or unsure about the process and you may have questions and concerns. Then there’s all of the horror stories of websites gone wrong, web designers from hell and web design scams.
So let’s bust some of the most common myths and misconceptions about web design and what to look out for to ensure your web design process is a pleasant and easy one.
Myth #1 // It’s too much of a hassle!
BUSTED… maybe. 😉 If you choose a quality web designer, the website creation process should be logical, straightforward and feel easy. After all, if you’re starting a new business, you’ve already got enough to sort out. A professional and experienced web designer will simplify the web design process for you by taking care of as much as possible, including content creation, imagery, email set-up and SEO.
Look out for a web designer who takes some time to get to know you, your business and your goals. This information will become the foundation of your brand and your website build process. ALL of the techie/fiddly work will be taken care of. Expect a little back and forth between you and your designer, to ensure everything meets your tastes and requirements. The ideal web design process will allow you to Review and Approve each stage through to going live.
Myth #2 // Won’t I need advanced tech skills?
BUSTED. Again maybe. 😉 As we mentioned above, a professional web design company will take care of all the technical aspects of your website build, and maybe even elements of the marketing so that you don’t need to.
Look out for a web designer who is happy to explain the process PLUS supply you with login details and an easy to edit website platform. For example, with the WordPress web design platform, you won’t need to learn any coding or high-tech computer skills. WordPress has a reputation of being very user friendly and flexible. If set-up well, you’ll only require basic computer skills to manage and edit, but only if you want. Your web designer can also carry out future edits as you require.
Myth #3// Aren’t websites expensive?
CONFIRMED + BUSTED. This depends on your perception of what constitutes “Expensive”, and web design services come in all shapes, sizes and prices tags.
The thing to consider here is often buying the cheaper website can cost you more time and money, not to mention opportunities in the long run having messed around with a poorly designed, un-editable website and a difficult to work with service provider.
The cost of a website is purely subjective and 100% depends on the number of pages, functionality, marketing plus how quickly you want to grow your presence online.
And, for a little contrast, a website is far more affordable, cost effective and flexible versus many traditional advertising and marketing methods.
- A tiny ⅛ of a page ad in a daily metro paper can cost hundreds of dollars; for something that will be viewed for one day
- More than a decade ago, Yellow Pages charged AUD $24,000 for a single full page ad in their Brisbane print directory which couldn’t be edited until next year
- Advertising on a small billboard for 28 days only, can set you back anywhere from about $1,900 – $3,600* and are often ignored because passengers these days are often more absorbed in their mobile devices instead of watching the scenery go by
A website allows you to target potential customers anywhere in the world who are already searching for your product or service. This is what newspapers, Yellow Pages and Billboards cannot compete with digital. Online is where it’s at. Even the Dalai Lama has a website!
Look out for a website built on a platform, that will support new pages, new functionality, additional information and features, easy edits, and not need to be rebuilt from scratch every few years, or if you choose to change web designers.
Your first ever website can start out with just a few pages.
A CMS and Your New Business Growth
Free websites often come with significant drawbacks, like limited design options and functionality, plus (and often the biggest complaint) SEO limitations.
It’s just smart business to select a website built using a CMS (Content Management System) and by a designer that has you in mind. We recommend the WordPress CMS because it allows us to completely change the look and feel of your site as required, you can add to pages and features as your business grows. You’re also not locked into the one web designer or hosting company forever… WordPress is fully transferable and well supported across a range of reputable hosting companies and website designers.
If you’re starting a new business, a website will help establish your digital presence, a good website presents you to your ideal audience and assists growth as your business grows. The role of a well designed website is to communicate your professional image, and establish credibility. It can also reach a far wider audience than traditional advertising and marketing.
This is especially true if you invest in smart marketing strategies, like blogging and social media, to compliment and promote your website once it’s been built. Speaking of which, as already mentioned, if you’d like FREE Social Media, Google My Business and Customer Service tips to help promote your new business from day one, be sure to download our FREE Online Business Health Checklist.
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