How Quality Web Design Can Impact Your Business
When you hear the phrase quality web design, you probably think of a stylish website with vivid imagery, eye catching colours, and fancy words. A place where potential customers can go to find out more about your business.
While this may be the case, it’s really only half the truth. There’s so much more that quality web design can provide – to help businesses scale up, build a loyal following, and convert traffic into quality leads, which may later become satisfied customers.
Here’s the thing – quality web design isn’t just about using eye popping imagery and words that sound good.
No, quality web design is so much more. A well designed website with the impact you want for your business, should:
- Provide you with the digital ‘Rome’ for your online business – the place where all advertising roads should lead to
- Be able to be found when searched in Google
- Have an easy to see, and navigate through, Call-To-Action
- Convert potential traffic into quality leads
- Strike a balance between relevant, informative content and appealing visuals
- Have the correct layout, navigation and technical functionality
- Be responsive across all devices
- Be scalable as you grow
And more… Now let’s take a glimpse at two of these:
Arguably the most important function of quality web design is one that converts traffic into quality leads.
In fact, if your website doesn’t have a way of capturing intrigued visitors information, or doesn’t have a clear call to action that invites your visitors to take a next step, you could potentially be losing out on a lot of business.
There are numerous ways in which traffic can be driven, captured, and converted via your website, which can be tailor made depending on your needs, size, and desired investment.
For example, a basic website will simply invite visitors to take an action using a clear “call-to-action”. This could be for visitors to subscribe to your newsletter, contact you for a complimentary consultation, or send a general enquiry.
Comprehensive websites may incorporate custom contact forms that allow for visitors to answer questions and give more specific details about their enquiry, book in a complimentary call, or even feature an online store where people can purchase items online.
Whatever the case, your website design, content and call-to-action should be crafted in such a way that filters out visitors who aren’t your ideal market, leaving only quality leads to take action.
While quality web design is focused on the website alone, some web designers such as Web-Sta offer customised emarketing packages. These are designed to assist with driving traffic to your site, plus an ongoing marketing strategy once traffic has converted into a quality lead.
Remember, your website is often the first thing your potential customers will see, and it is said that it only takes 0.05 seconds for someone to make a first impression. *
That’s why it’s so critical your website captures the interest of your visitors instantly, clearly communicates what your business is about, and the entire user experience is seamless.
If your website looks outdated, pages are slow to load, there is too much text, or the visuals are overwhelming, what impression will visitors make about your business?
As you can see, the right quality web design can be an incredibly worthwhile investment that has major impact on your business success. A well thought out website will allow your business to grow and scale well into the future.
To find out more about how Web-Sta provides quality web design that has impact for micro + small business owners Brisbane to the Sunshine Coast, you can contact us via our website, social media, phone or email.