Quality web design is about so much more than just the way your website looks. The definition of a well designed website is a site that will help you grow your business, engage with potential customers and ultimately, increase leads + conversions. Let’s take a look.
A well designed website with the impact you want for your business, should do the following:
- Provide you with the digital ‘Rome’ for your online business – the place where all advertising roads should lead to
- Be able to be found when searched in Google
- Have an easy to see, and navigate through, call-to-action
- Encourage a loyal following
- Convert potential traffic into quality leads
- Strike a balance between relevant, informative content and appealing visuals
- Have the correct layout, navigation and technical functionality
- Be responsive across all devices
- Be scalable as you grow
Now let’s take a glimpse at two of these:
Quality Web Design = Traffic Conversion
Arguably the most important function of quality web design is to convert traffic into quality leads.
In fact, if your website doesn’t have a way of capturing engaged visitors’ information, or doesn’t have a clear call-to-action that invites your visitors to take the next step, you could potentially lose out on a lot of business.
Traffic can be driven, captured, and converted via your website in numerous ways that can be customised to suit your business needs, size, and desired investment.
For example, a basic website may simply invite visitors to take an action using a clear “call-to-action”. This could be for visitors to subscribe to your newsletter, contact you for a complimentary consultation, or send a general enquiry.
Comprehensive websites may incorporate custom contact forms that allow for visitors to answer questions and give more specific details about their enquiry, book a complimentary call back, or even feature an online store where people can purchase items online. At Web-Sta we are able to offer Clients a huge range of features, just tell us what you need.
Whatever the case, your website design, content and call-to-action should be crafted in such a way that it filters out visitors who aren’t your ideal market, leaving only quality leads.
While quality web design is about the website itself, some web designers such as Web-Sta offer customised e-marketing packages. These packages help drive traffic to your site and help turn that traffic into quality leads.
46.1% of people say a website’s design is the #1 criterion for discerning the credibility of the company.
~ Stanford Persuasive Technology Lab
First Impressions Count when it Comes to Web Design
Remember, your website is often the first thing your potential customers will see, and that first impressions are 94% web design related*.
That’s why it’s so critical your website captures the interest of your visitors instantly, clearly communicates what your business is about, and providers a seamless user experience.
If your website looks outdated, pages are slow to load, there is too much text, or the visuals are underwhelming, what impression will visitors have of your business?
Grow Your Business With Quality Web Design
As you can see, quality web design is an incredibly worthwhile investment which can have a major impact on your business success.
Investing in quality web design now will very likely save you a lot of time, frustration and having to get things redone down the track.
* source: https://www.sweor.com/firstimpressions