Lunch Break Website Marketing
Want to know how to promote your business in a half hour lunch break? While web-based solutions are an essential part of business promotion, there’s no denying that low-tech methods can be effective too. Think customer relations, enquiry follow-ups, staff competitions and more.
Read on for our top five recommendations to promote your business, they are all relatively simple to execute and can have a big impact.
1. Keep track of Customer Relationships
If your method of following up potential and current customers tends to be ad hoc, set up a simple customer relationship management (CRM) system. Don’t be thrown off by the term – a CRM doesn’t have to be difficult or time-consuming. While there are plenty of CRM software options available, to start with you could simply set up an Excel spreadsheet.
Here you can record contact details and other information about your customers but, more importantly you can record where you are at in terms of making a sale and make notes on conversations held with the customer. Did they raise a particular concern? Did they suggest a good date to call them back? The more customers you have, the harder it is to remember personal details. On your CRM spreadsheet you can record specific details customers bring up in conversation, such as their partner’s name, and their favourite place to eat out.
It doesn’t matter what it is, when your customers feel that you care enough about them to remember personal details, they will place greater trust in you.
2. Promote Your Business by Following up all Enquiries
If you’ve got potential customers getting in touch via your website contact form or through email or phone calls, you want to be proactive! These are people who have made the effort to contact you so they are obviously interested in what your business offers. Give them a quick, friendly phone call to follow up their enquiry. This is a sure-fire way to get more customers over time.
The same follow-up rule applies when you supply a quote. After an appropriate time-frame, send a text message or brief email and offer your time to discuss it.
As you’d be well aware, customers often shop around. Taking the time to follow up not only promotes your business, it places you in an advantageous position over businesses that simply fail to make that extra call.
3. Spice Things up with a Healthy Dose of Competition
If you’ve got employees tasked with making sales, a bit of friendly competition can be a great way to get more customers. You’d be surprised how small incentives can motivate your team, and reboot their competitive drive, thus increasing your sales. Brainstorm ideas for simple competitions and once you’ve decided on a format, make the competition progress visible. You could set up a whiteboard, or flip chart and easel, where employees can record their progress against specific targets. For example, attending a requisite number of networking events each month.
You can be as creative as you want with the prizes and ask your employees for ideas. A well-run competition not only boosts morale, but encourages your staff to promote your business and attract more customers.
4. Promote Your Business by Building Connections
If you’re running a small business, chances are many of your clients are locally based. Joining local business groups can help you get more customers through the door. We suggest you sign up with your local Chamber of Commerce as well. Networking is not everyone’s favourite word but, being a member of your chamber will give you more opportunities to mix with like-minded business owners.
If you work in a retail district alongside other businesses, there’s an activity you can do in your lunch break, while actually having a lunch break. Organise a monthly catch-up session at a local restaurant with business owners in complementary industries. Once other business owners get to know you and the services you offer, you can expect more referrals, and so can they!
5. How to Promote Your Business while Partying? Host an Event!
Event hosting can be hard work but it can also be a fantastic way to promote your business, especially if you can offer prizes or incentives for people to attend. Think about an annual, bi-annual, or quarterly event to help get potential customers through the door. Whether you opt for a workshop, product demonstration, or get-together to celebrate a new product range, you want to make it fun and friendly. Think of it as an opportunity for customers to get to know and trust you, and for you to show them what you can offer. Make sure you promote the fact that there’ll be food and drink on offer!
If you’re looking for more ways to promote your business read Part 2 here. You may also wish to consider promoting your business directly through your website using proven techniques like SEO and content marketing or explainer videos.
You know your business offers a quality product or service, it’s time to get the word out there.
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