Brisbane | Caboolture | Sunshine Coast Logo Design
Some of Our RECENT Logo DESIGNS
More Than Just a Logo
We consider your business logo to be more than just a single image file. If it’s to become part of your business’s visual identity you need to consider it like a brand that you’ll stamp on everything.
A proper, professional brand design is more than just one little graphic with your name in a fancy font. It’s all of the individual versions of your logo that need to appear across your on and offline advertising. It’ll be what your target audience sees on your social media, website, email signature, signage and invoices, each requiring a logo file in a different size, format and layout.
We work with you to establish a unique and creative design that represents you, your business and your target market and provide you with ALL of the logo source, web, social and print logo files you’ll ever need.
Logo + Brand
New Logo Design
If you’re new in business we highly recommend hiring a professional logo maker from day #1. Most free logo design services do not take your target audience or copyright into consideration not to mention there can be massive issues with trademarking down the track.
By trusting your logo with a graphic designer who understands your industry, takes the time to get to know you and has a reputable track record, you’re more likely to end up with a logo you’ll love.
As part of our professional logo design services, we include ALL of the design files you’ll ever need!
All the right size and format to suit.
- Print / Signage: pdf, ai (vector file), eps, jpeg + tiff
- Web / Screen: .png, jpg, svg
- Social Media: png. jpg
This means we won’t just give you one .jpg file that you cannot remove the background from or cuts off in your Facebook profile image.
Other Logo Design
Logo + Brand
The Cost of Getting the Wrong Logo
We’ve seen time and time again where a business invests in a new logo file only to receive a .jpeg file that they can’t really do much with. Unless your graphic designer is happy to provide you with the original design files (otherwise known as Vector files), you may run into issues when ordering stationery, signage and uniforms.
Signwriters and printers, for example, require a vectorised logo file so that they can use it in their software. The same applies for stickers, vehicle signs, large format printing, business cards, embroidery and several online uses like social media and digital invoices.If you’re unable to acquire these files from your original logo designer, you may need to pay extra to have your logo re-digitised just so it’s in a format that can be used. This means they’ll need to recreate your logo again. Not only does this cost you more time and money, it also opens you up to yet another person’s design input. e.g. a font or colour change that doesn’t quite match your original logo. This results in an inconsistent, less memorable brand that you’ll pay for later.
Screen Ready Logos
When it comes to online you’ll require your logo in different formats and sizes vs signage and print. Resolution plays a role here as does your need to be able to open and use these files without any fancy software.
Here are the basics three
- .png – Can appear on any coloured background without that ugly white box and maintains a crisper resolution
- .jpg – Greatly reduces file size and often the most appropriate file type for websites and where smaller file size is important
- .svg – Can be scaled without loss of quality
Signage + Print Ready Logo Files
For your future stationary, sticker and signage requirements, check to ensure your branding / logo package includes:
- .ai (vector file)
While you’ll likely be unable to open and view a lot of these design (vector) files due to not having the professional software programs to do so, your signwriter does. Forwarding your logo suite with these files included will give them all files they could ever require and in the right formats, colour codes and resolutions.
Social Ready Logos
This encompasses Facebook, Instagram, LinkedIn and any platform that requires your logo be uploaded as a square. Online directories often require a square profile image also. This is so that nothing gets cut or cropped off. Ideally, as part of your branding and logo collection, be on the lookout for:
You should be able to open both file formats and they both need to be saved in a square. Depending on your original logo layout, this may need to appear as a stacked version of your logo where the layout has been modified slightly for it to fit (and still look good) in a square version.
Still Need That Logo?
Other Graphic Design Sunshine Coast, Caboolture + Brisbane
In addition to designing logos, we offer other graphic design services as part of our Social Media Management and Google My Business Management offerings.
To compliment our website projects, we also offer basic photo editing, infographics and more.
ASK ABOUT OTHER GRAPHIC DESIGN SERVICES
Our Logo Design
That is incredible! That is absolutely incredible.
Both your team and yourself have done amazing!“
Canaussie Safety Innovations
“Thank you Karen + Team Web-Sta. First of all, we so love our logo!
You really captured what I had in my head.”
Elk Beauty Lounge
How We Create Your Company Logo
Upon acceptance of our proposal, we essentially interview you. We want to understand your industry, who you want to sell to as well as the personality of your business. This includes if you’re a solo operator. Having a logo that reflects you and your business culture will go a long way in making you memorable and appealing.
We take your tastes, any previous branding and colour psychology into account. We even pay attention to your price point and the quality of your product or service.
We generally design 3 logo concepts then present these to you for consideration. Often, clients request a blend of 2 or more of the designs to create their ideal logo. Upon deciding on the right design, our graphic design team puts on the finishing touches and packages the whole lot together with all of the file formats and sizes you’ll need. We even include a professionally presented Band Style Guide that contains all of the fonts, colour codes and logo styling to help keep your branding consistent across all of your advertising.
ABOUT LOGO DESIGN
Q. Can’t I Just Design My Logo For Free with a Service Like Canva?
While Canva offers a bunch of FREE logo templates and fonts, the one thing you don’t see until you’re designing your logo is that you’ll likely never be able to trademark it. It’s because they still own all of the little design elements including icons and images that you may use.
Another consideration is that if you do end up using a free service like Canva, you’re not the only one who has access to that design. The same thing happened when VistaPrint hit the market. Businesses in the same field would all end up with near identical logos and business cards. Have you ever been to a networking event when two businesses had the same logo and business card design as you? AWKWARD!
Q. What’s The Difference Between Big and Small Business Logo Design?
Cost, generally speaking. The ‘big guys’ often spend a lot more on market research and consumer surveys to assess what logo best appeals to their demographic. A bit like an American President candidate understands what colours to dress in to best appeal to their constituents, large businesses have access to this data enabling them to make extremely informed decisions. And remember, all big businesses started somewhere!
Small businesses still need a logo designed that suits their industry and appeals to their target market. They’ll also require the many different logo files, sizes and formats required to fulfill their print, web and social media needs. This is where a lot of small businesses cut corners and don’t invest in a logo design package that covers it all.
Q. What’s My Target Market Got To Do With My Logo?
It’s important to design a logo and brand that’s not only appropriate for your industry but is also going to appeal to the people you want to sell to.
Have you ever seen a logo that doesn’t look like it fits with the business? For example, we had a real estate agency that launched with a cartoon-esk love heart design. At first glance, it looked like an adult store. Let’s just say they didn’t last long.
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