Why It’s Smart To Hire A Local Web Developer
Today, businesses needing a website can hire web developers from all over the globe. But when it comes to outsourcing web development services, just because you can doesn’t mean you should.
For Australian businesses, including those in Brisbane and on the Sunshine Coast, hire a web designer or web developer from your area offer far more benefits providing you opt to work with a reputable service provider.
But, what are the benefits? Why should you stay local for your web development needs, and what should a local web developer offer to your business?
We’ll walk you through the 4 benefits of hiring a local web developer and why it’s the smart thing to do:
- There’s better communication
- You have less risk
- You gain relevant & reliable support
- Experience reliable tech support
If you’re searching for a professional web developer and need some advice, you can get in touch with the Web-Sta team for helpful (and local) support.
4 Reasons Why It’s Smart To Hire A Local Web Developer
1. Better Communication
In order to create a website that fits your needs, aligns with your brand, and is capable of driving online traffic, a business and a web developer must be able to communicate effectively.
A number of communication issues can occur when you outsource web development to someone you don’t know, especially if they’re based in another country.
Here are the most commonly complained about communication breakdowns, when it comes to getting a website developed.
- Lack of Industry Knowledge
This can include Country, state or region-specific terminology used to describe your business and what you offer. This also comes into play when describing your service areas. Example, the Sunshine Coast is often referred to as “The Coast”, by locals. Working with a web designer that understands your industry / trade-specific jargon and vernacular can prove extremely helpful.
Sometimes it’s hard enough to communicate (and be understood) by those we live with and love, let alone someone on the other side of the globe whom we’ve never met. The language barrier can require a lot more of your time to ensure both your verbal and written communications are being received and understood be whoever is creating your website.
It’s so much easier to work with a local web developer who’s available and at a time zone that suits. This can speed up the development of your website exponentially.
- Unclear pricing
- Physical barrier
“Personally, I’ve always found those tricky, more technical explanations to be easier face-2-face.” ~ Karen Ahl, Web-Sta Founder
The way you communicate with and understand your web developer, and vice versa, has a huge impact on the success of your project. By choosing a local web developer, you make sure that the details of your project are understood on both sides.
2. Less Risk
You might be searching for web development services and find someone offering a budget-friendly deal online. You’ll think you’ve found a bargain, but outsourcing web development to someone you’ve never met might turn into a nightmare.
Without a local web developer, businesses run the risk of getting a poor-quality website from an overseas or inexperienced provider who isn’t adequately qualified – In Australia alone, just 36% of freelancers have a degree. And then there’s also the possibility of falling prey to a web development scam and not having the backing of the Australian legal system to represent you.
There are many reasons why hiring a local web developer is less risky than outsourcing to an overseas or even interstate freelancer. We’ll list just a few:
Local developers will have reviews and testimonials from previous clients, so you can quickly work out if they’re worth your time and money. You’re also more likely able to chat with them Face-2-Face or over the phone allowing you to pick up on their ‘vibe’ and if you like or even trust them.
An easy way to check the skill-level of your web developer is to review their portfolio online. If you like what they’ve done and you recognise the businesses they’ve worked for, you have peace of mind that they’re a high-quality provider.
- Qualifications and/or Experience
Whether it is one or both, understanding the your web developer’s skill level, and the extent of their experience serves as another step to reducing your risks.
Working with a local web developer brings a lot of security because their local reputation is on the line. It’s more difficult to chase an overseas / interstate freelancer for a late project, however a local web developer is more easily held accountable.
Web-Sta provides peace of mind to Australian businesses needing an impressive website. Our team of local web developers provide that local touch. Check out our web design and development services.
3. Relevant Advice & Support
Hiring a professional and local web developer is clever. If they’ve ‘been in the game’ for a while, they’ll be more familiar with running a business in Australia, PLUS you won’t be alone. They’ll be able to share real-world advice from their experience helping other businesses just like yours. So you’ll more likely receive quality web design, as well as helpful industry-relevant advice and support along the way.
This is what we mean:
- Knowing your customers
A local web developer already understands who your audience are. Knowing what they’ll respond to, and how they’ll find your business will help guide many of the design and content decisions required to make your dream website a reality.
When 46% of Google searches have a local intent, having a local web developer with an understanding of how your local community uses search engines is a huge advantage.
- Researching your competitors
A local web developer has in-depth knowledge of what works in your industry and can analyse what your competitors are up to.
You want someone focused on building something that looks good, plus who is invested in identifying what other direct and indirect businesses will be competing for the search phrases you want to rank for.
With this awareness, they can create a competitive advantage for your business using web development features and a marketing strategy that none of your competitors have.
- Understanding your needs
Sometimes business owners just need a simple website. The advantage of a local web developer is that they know what will work for your business based on their knowledge of what web development strategies are both affordable and effective in your community.
Local web developers are able to provide a personalised service that many freelancers can’t match.
4. Reliable Tech Support
If you experience an issue with your website, you want to be able to contact a professional as soon as possible.
A local web developer can be on-call to address any technical issues or provide advice quickly, without waiting for a remote freelancer to wake-up (if they’re in another country) or travel to your location (if they live far away).
Below are some common scenarios where a local web developer saves you a lot of hassle:
- Minor changes to your website
If you update one of your services, or realise something on your website needs editing, a quick call to your local web developer can fix the issue in no time.
Plus, having a local relationship with a web development business might save you a few dollars!
- Performance monitoring
When you’re investing a substantial amount of money into your online presence, you want to know how well it’s working.
A local web developer can schedule monthly reports and provide a breakdown of how your site’s running – and because they can meet in-person, it’ll be easier to understand the technicalities.
- Website security
Outsourcing web development means you’re entrusting someone in another country with your website’s security and data protection.
If the worst-case scenario happens, and your website is attacked by malware, the last thing you need is an unavailable freelancer or an international customer support centre who won’t prioritise your needs. This can be a concern for many business owners who want to feel like their data and domain hosting is being taken care of by someone close by.
On average, websites are ‘down’ for 3 hours per month. While this doesn’t seem long, a business can still lose customers and their reputation from their website crashing. Having a local web developer on call reduces the risk of technical difficulties with your site.
Being able to outsource certain tasks and services to freelancers can be helpful to businesses. However when it comes to web development, this can be one of your biggest marketing investments, so it’s critical you find a provider you feel is professional, knowledgeable, and available to take care of your digital asset.
Hiring a local web developer is a smart choice for business owners throughout Australia who want technical capability without compromising on local knowledge.
At Web-Sta, our team of web developers can build your website to help you achieve your business goals. It’s all part of our mission to help small business owners take advantage of their online presence, with creative website design, 24/7 monitoring, personalised support.
Contact us to find out what we can do for you.