If you want to grow + scale your business, then we recommend you start thinking about how your business can offer valuable content to your audience. In fact, we’d go as far as to say that many of our clients who engage in our website design Sunshine Coast services miss a very critical point, which is…
Just because you build a quality website with well-informed content and a sleek, converting layout – doesn’t mean the customers will come!
One of the best ways you can leverage your time + money is to use your website as a platform for an ongoing e-marketing and content strategy. This can include
- Value-Driven Blogs/Articles
- Engaging Social Media Posts
- Email Marketing
- And so much more!
The biggest challenge that businesses face when it comes to their content strategy though? Time + Money!
Let’s face it. Writing blogs, engaging on social media, and sending out eNewsletters can be incredibly time consuming, using up time that could be spent on other, more immediately profitable activities.
So, aside from hiring someone to help with your content strategy, what’s the solution?
In this article, we talk about 3 strategies we personally use that will help you leverage your quality-built website design Sunshine Coast, create content more effectively, and save time + money!
Strategy No. 1: Batching Content
One of the best ways to save on time + money is to do something called “content batching”. In a nutshell, content batching means that rather than rush to create new content every time you need to post, you schedule one day or a block of time where you can write multiple posts, emails, newsletters, etc. in one sitting.
You then have your content ready to go, to post over a period of time. For example, you may sit down on the first of each month and write/gather all of your content that you’re going to post over the coming month. You may even choose to have a theme for that particular month’s content!
Batching content can help you:
- Save Time: By having a dedicated period you’ve scheduled just for writing or gathering content!
- Stress Less: No need to panic when you need to post… your content will be ready to go when you need it.
- Stay Consistent: Offering valuable content consistently is key when it comes to growing + scaling your business
- Boost Productivity: Using the law of momentum… when you write all at once, momentum kicks in and you can get more done in a shorter period of time.
- Focus On Other Activities: Particularly if you have someone else helping you with batching content, you can focus on other, more profitable activities in your business.
Strategy No. 2: Scheduling + Automating Content
Now that you’ve got your content ready to go for the month ahead, it’s time to think about how you’re going to make the process of posting easier for you.
There are plenty of scheduling + automation tools available that can help you achieve this.
Just like many businesses turn to us for website design Sunshine Coast to Brisbane north that essentially automates + promotes their business for them, your content strategy can function in much the same way.
Here’s a few reasons why we love to schedule and automate eNewsletters and social media campaigns:
- You can choose ideal times when your audience is more likely to be online
- You can engage in other, more profitable business activities in the meantime
- You can schedule multiple posts at once, which means you won’t have to think about posting for weeks at a time!
- You can schedule posts while you’re out of the office or on holiday
- A consistent posting schedule = better engagement
Strategy No. 3: Email Autoresponder + Database Collection
At Web-Sta, our website design Sunshine Coast and Brisbane north services are designed to create websites with a range of functionalities, based on our client’s needs.
When we begin with our website design process, we always make sure to ask key questions, one of which being:
What action do you want visitors to take when they visit your website?
Sometimes, there will be multiple actions that a visitor to your website can take, including, but not limited to:
- Joining your email database
- Sending an enquiry
- Booking in for a complimentary phone call
- Shopping for a product online
- And More
One of the most important actions someone can take when visiting your website is to join your email database. In fact, even if your main goal is to get a visitor to send an enquiry or book a call, we always recommend having the functionality built into your website design to add people to your email database.
Joining an email database is an easy first step that allows visitors to engage with your business and build trust over time. By providing valuable content, you demonstrate what value your audience will receive if they choose to become a paying customer.
Automated email marketing is one of the most powerful ways to engage and build trust, without spending much time or money. Yes, it does take some effort right at the start to get your automated email database and marketing system up and running, but once it’s running, it works completely on autopilot.
Done-For-You Blogging + eMarketing Packages
Need help creating a done-for-you content strategy that can then use automation to run on auto-pilot for your business?
Web-Sta offers customised eMarketing packages that integrates with our website design Sunshine Coast to Brisbane north services, to help you get your content strategy up and running. Whether it’s writing a batch of informative, value-driven blogs, scheduling and automating content, or creating a well-tailored email marketing and eNewsletter campaign, Web-Sta has the website design Sunshine Coast and eMarketing solutions that our clients rely on to scale + grow!
Best of all, our packages are affordable and can be engaged as either a one-off package, or an ongoing solution.
To find out more about our blogging + eMarketing services, or our website design Sunshine Coast to Brisbane north services, you can contact us by phone, email, or via our website.