Have You Got A Content Plan?

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Did you know that your website should constantly grow and evolve – just like your business?! Let’s talk about a game-changer for your online presence…Your content plan

If you’ve been winging it, it’s time to switch your approach.  Your website can be your best friend in business! So it’s time to treat it like the living, breathing, evolving asset it should be. Learn why a solid content plan is essential and how it can transform your business.

The Life of Your Website

First off, what exactly is a content plan? Well, think of it as your roadmap for future and ongoing website updates…

It can include any new content: 

⇒ New products and services
⇒ Additional website pages, including promotional landing pages
⇒ Blogs
⇒ SEO content 
⇒ Images
⇒ Events you’re hosting or participating in 

As well as any updated content:

⇒ On your services, products and pricing
⇒ Reviews and FAQ’s
⇒ Changes to your staff, locations or hours 
⇒ Social media updates 

The goal is to keep your website dynamic, engaging, and relevant.

But it doesn’t stop there! Regular updates can also include new accreditations or qualifications, new or limited-time offerings and promotions, competitions, announcements, sponsorship or community involvement, media mentions, newly completed projects, new suppliers, team photos, downloadable content, ebooks—the list goes on!

Creativity is key, so try to think outside the box.

 

The Main Benefits of a Content Plan

  1. Give People a Reason to Return
    Updating your website regularly with fresh, valuable content gives your audience a reason to come back. Whether it’s a new blog post, an exciting announcement, or an updated product page, returning visitors are more likely to convert and become loyal customers.
  1. Boost Your Google Ranking
    Just like your audience, Google loves fresh content. Websites updated with new, relevant copy tend to rank higher in search results. This means more visibility, more traffic, and ultimately, more business!
  1. *Sta-nd Out from the Competition
    Your content is a powerful tool to showcase what makes your business unique. By providing detailed information about your products and services, sharing stories, and offering updates, you stand out from competitors and highlight your unique selling points (USPs).
  1. Build Rapport with Your Clients
    Connecting with your audience on a deeper level is crucial. Share stories, updates, and personal info on your website and social media to build rapport. This creates a sense of community and loyal clients. Your customers will see value in your business that they can’t put a price on! 
  2. Keep Your Website Alive
    Your website should never be a set-and-forget project. It needs to evolve – just like your business.

Treat your website like your storefront.

You wouldn’t leave your shop unchanged for years, would you?
Well, the same goes for your online storefront! Regular updates keep it fresh, relevant, and engaging. Ultimately, it continues to impress your regular and new clients.


Practical Tips for Your Content Plan

  1. Schedule Regular Updates | Plan out your content updates in advance. Whether it’s monthly blogs, quarterly service updates, or annual reviews, having a schedule helps you stay on track. And, more importantly, this can be automated — less work required from you! (See how we can help you with this).
  2. Mix it Up | Don’t get stuck on one type of content. Mix it up with blogs, videos, case studies, reviews, and social media updates. Speak with colleagues, teams, friends and mentors for fresh ideas! 
  3. Keep SEO in Mind | Always think about SEO when creating new content. Use relevant keywords to improve your search rankings and make sure your website is built for humans (not AI)!
  4. Engage with Your Audience | Ask for feedback, respond to comments, and engage with your audience. This not only builds rapport but also gives you ideas for new content.

 

Ready To Get Started?

Creating a content plan might seem daunting, but you don’t have to do it alone!
We’re here to help! And we can map out a strategy that works for you.

Get a Content Plan for Your Website! 

Or, add additional content to your current Web-Sta services. 

 to see how we can keep your website thriving. Remember, your website is a powerful tool—let’s make it work for you!

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Sta-nd Out   

verb 
/stænd·aʊt/

Definition of Sta-nd Out 

: A Web-Sta unique term 

– No two businesses are the same – so why should their website or marketing be?! Our quality and unique websites ensure you Sta-nd out and leave a lasting impression!

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