As a business owner, have you ever found yourself wondering: ‘Does it really matter what my web design looks like?’ The short answer? Yes!
Just like the concept of ‘love at first sight’, first impressions matter. A lot! This blog explores why your website’s appearance matters, and how you can use it to connect with and engage your ideal customers.
- How long does it take to make first impressions? Just seconds!
- Too much information, not enough time
- Attractive web design & communication that counts!
- How to use web design to improve your Google ranking
How Long Does it Take to Make First Impressions? Just Seconds!
A 2006 study found that first impressions of a face are made within 100 milliseconds – that’s 1/10 of a second! Even with unlimited time for viewing, this first impression response time remained consistent.
Does this apply to websites also? A study on first impressions and the visual appeal of websites showed that viewers made consistent and stable visual appeal judgements in just 1/2 second.
Too Much Information, Not Enough Time
The internet offers us so much information. While it’s absolutely a modern-day luxury to have such a wealth of knowledge at our fingertips, now the question is: How do I find the right information?
It’s a fact of life – most people believe they are short on time. What does this mean when it comes to browsing the internet? A ruthless approach. With no time to waste, people are making snap decisions based upon their first impressions. And unfortunately, when it comes to making a good first impression, there are no second chances!
Attractive Web Design & Communication that Counts!
When people interact face-2-face, words alone are not the only means of communicating information. To communicate and understand, we rely on many factors, including:
Tone of voice
An effective online presence is much the same. The general look and feel, including style, colour, layout, and other design features are crucial in communicating the essence of your business to site visitors.
As you know, high-quality content is an essential part of engaging your online traffic. However, what good is this content if a visitor immediately leaves your website because they find it to be cluttered, disorganised, outdated, or just plain unpleasant to look at?
The solution? To create a strong web design that makes the best first impression possible – and one that compels your online traffic to engage with your business and feel comfortable and confident doing so.
How to Use Web Design to Improve Your Google Ranking
Simply getting visitors to your website is not enough to improve your website’s Google ranking – visitors must also stay awhile. The longer, the better! Having a great web design is essential if you want site visitors to do business with you.
Why is this so important?
Getting Your Website Found | High Google Ranking Makes the Difference!
Here are a few ways that your Google ranking is determined:
- Click-Through Rate | this is how many users click on the link to view your website. A high click-through rate is a good thing! It means you’re being found.
- Bounce Rate | reflects the number of visitors who immediately ‘bounce’ out of your site, returning to the search engine results. A high bounce rate is not good! It tells Google that your website does not match what the visitor was looking for, both in information and visual appeal. This can give Google the idea that your website isn’t desirable and can cause your page ranking to drop.
Length of Visits | this is how long users are staying on your website. Longer visits indicate relevant content and engaging design. More visitors staying on your website longer can help boost your Google ranking. Shorter visits or ‘bounces’ do the opposite.
CLIENT CASE STUDIES
As a qualified kinesiologist, keynote speaker, and now published author, it was vital that Marney’s new Revived website and shopping cart reflect the calibre of client she wished to attract – including a shift to targeting more corporate clients. That first WOW moment is what makes the difference.
With a slight name change, clear marketing message, and a beautifully designed and easy-to-use website, Marney just LOVES promoting her new website through her newsletter, Facebook, and at guest speaking and networking events.
Imagine having a website you’re proud of!
Briz Woodfired Pizza
Another long-term client who saw the value in revamping his website.
Using WordPress and a Professional, Mobile-Responsive Theme, their new website now exudes class, effectively advertises their online quoting system, and showcases their animated promotional video.
This website is as visually appealing as their pizzas are mouth-watering.
“It’s just so easy with Web-Sta. A big thumbs up for our website revival – it looks awesome, and no changes needed! We’ve already noticed improvements in our site’s performance and Google ranking since being relaunched. Thanks again!”
~ Jeffrey Husoy, Briz Woodfired Pizza
Make a good first impression! As we know, you only get one shot at this, so make sure your website looks great, and does everything to encourage visitors to stay and explore.
Not only can this help increase conversions directly, it will also improve your Google ranking – and help get your website found by your ideal customers.