Creating Customer Connection
And How This Impacts Your Marketing
What Is Customer Connection?
As Matthew Odgers, a San Diego Business Transactional Attorney said, “The sole reason we are in business is to make life less difficult for our clients.”
What a great mantra to do business by!
Now let’s throw in “Treat the customer like you would want to be treated. Period!” – Brad Schweig. A simple enough concept but so often overlooked by busy business owners who are purely focused on delivering on what was promised and nothing more.
Let’s do an easy exercise in seeing your service from your customers’ perspective – zoom up and out to the macro level and put yourself in your customer’s shoes.
- As a customer, what would you EXPECT to receive working with a service provider like yourself? Write that down.
- Then go one step further… What would you LIKE to receive? It’s this second step that helps you start to uncover what’s really important to you and therefore what’s likely important to your customer.
Understanding this is where a mediocre business transaction can turn into a long-term relationship.
Customer Connection = Relationships
Now I’m not suggesting you have a beer or share a coffee with every customer you attract, but the point I’m trying to make is that the quality of your customer relationships influence how profitable, sustainable and enjoyable your business is. People do business with people they know, like and trust – People do a LOT of business with those people that make them feel great.
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelo
As humans, we simply want to feel heard and understood. According to Psychology Today, feeling heard and understood is more important than feeling loved. It creates a sense of belonging and acceptance. Imagine that’s the level of connection you’re developing with your customers.
Creating Customer Connection In Your Digital Marketing
- Social Media | Level up your social media game by addressing your customers’ pain points, provide helpful information that’s of interest to them, share more social (friendly) content that’s about you, your team and your previous happy customers.
- Website Content | When we write website content on behalf of our clients, we also include addressing the common pain points of their prospective clients. It helps make your prospects feel heard and understood because, other than how much you charge, all they want to know is, do you “Ease your customers’ pain”, and how.
- Sales Process | Once you’re in contact with a prospective customer your ‘marketing’ doesn’t stop there. It’s wise to consciously nurture this new connection through your sales funnel, phone calls, quoting process and more – These are all things I teach in Lesson #1 and #2 of my group coaching program called THE PROFIT PROGRAM.
- Email Marketing | The relationship building doesn’t just stop once your customer pays their first invoice. In my previous article about Standing Out with Email Marketing, I spoke about building familiarity and credibility through email marketing which can be used to encourage repeat customers and build those long-term relationships.
Creating Customer Connection Starts Here
In addition to a custom-built website that properly reflects you and your business, we also recommend an online email marketing and sales funnel platform called Tekmatix. We’re not only an affiliate for Tekmatix, we can also help set-up your business including invoicing, subscriptions, online courses and booking calendar all whilst integrating it with your website for seamless, behind the scenes business administration and customer relationship management.
A 15 minute chat is all it takes to get you started – Request a callback below.