The Webdesign Elements that can make or break your Website
Before we get started, the biggest influence on any element, feature or functionality on your website is your audience. Understanding who exactly you are wanting to sell to forms the foundation of every Webdesign decision you need to make.
Can Consumer Behaviour be Predicted?
As a business owner, do you sometimes just wish you had a magic crystal ball that could predict consumer behaviour? It would surely make it easier if you could know exactly what your customers are thinking and how best to make your Webdesign appeal to them!
Webdesign to Suit Consumer Behaviour
At Web-Sta, we don’t have a magic crystal ball either… However, we DO have a professional understanding of buyer psychology and website design strategies that can go a long way towards matching your Webdesign with your ideal target audience. In this article we’re going to look at the two foundational elements of website design and functionality, and how we can best leverage these to influence and predict consumer behaviour.
Consumer Behaviour Strategies
Webdesign + Aesthetics Are All Important In Influencing Consumer Behaviour
How much influence does the look of your website have on consumer behaviour? Simple answer: A lot. According to a paper by The British Computer Society, users can judge a website’s credibility in just 3.42 seconds merely on aesthetic appeal alone.
Based on less than a 4-second viewing of your site, your customers are already making big decisions about whether they can trust your business or not. We buy from businesses we trust, we don’t buy from those we don’t trust. Your website needs to visually convey credibility, clarity, and trustworthiness to your target market immediately.
Webdesign doesn’t just cover what kind of font or photos you use on your home page. Website aesthetics cover dozens of design elements including logos, use of video, length of text, paragraph structure, use of bullet points, page organisation and perceived ‘flow’ and ease of navigation. All of these elements either support the overall site aesthetic or detract from it.
All of these web design elements will vary depending on who you have determined your target market to be. What appeals to a teenager won’t appeal to a grandmother. What appeals to those in a higher income bracket won’t resonate with those consumers with simpler taste. Before you can effectively seek to influence consumer behaviour through the aesthetics of your website, you need to work out who your target market is and what appeals to that specific group.
Your Website Needs To Be Optimised For Mobile – It’s What Consumers Want
Just a few short years ago, this element may have had very little influence on consumer behaviour. However, in today’s mobile dependent world, if your website isn’t mobile responsive, you’re going to lose leads.
Mobile Webdesign Stats
Even if you are a service-based business and don’t sell any products directly from your website, consider these statistics:
– 52.7% of global Internet users access the Internet via mobile (This figure is even higher in developed countries.)
– Mobile users are 5 times more likely to abandon a task if a site isn’t optimised for mobile
– 82% of people with smartphones use them to research purchases they are about to make in a bricks and mortar business
Your customers are not only making decisions about your business based on how your website looks, they’re making those decisions based on how your website looks on a mobile. Your webdesign needs to be optimised for mobile. It’s essential.
How does Web-Sta address these Consumer Behaviour strategies?
There are many, many other factors involved in predicting and influencing consumer behaviour online, but without these two your business isn’t even in the game. Your website needs to have sitewide aesthetic appeal honed specifically to your target market and it needs to be optimised to carry this aesthetic appeal across all mobile platforms.
The Wrap Up
Web-Sta Web Design + eMarketing are experienced professionals when it comes to the fundamental elements of your business’ online presence. We work with our customers to establish your ideal target market and hone all of your marketing processes towards appealing to that specific demographic through a Discovery Session. We then present the information we captured, along with our proposal to build a targeted website that displays optimally on desktop / laptop, mobile, and tablet. Contact us today to get yourself well and truly in the online game!
Learn More About…
Target Audience + Consumer Behaviour
Want Even More?
Join 500+ of Australian businesses for our weekly newsletter, monthly marketing challenges and more!