Case Study
Building a Website To Grow As Fast As the Movement
| Client | Courageous Girls Club |
|---|---|
| Website | https://courageousgirls.club/ |
| Industry | Youth programs centred on confidence and resilience coaching |
| Services | Logo refresh, full custom website redesign, searchable class directory, custom Gravity Forms, blog migration, WooCommerce shop updates |
| Location | Queensland & New South Wales (11 club locations) |
About The Courageous Girls Club
The Courageous Girls Club began as one small group on Bribie Island, started by founder Sam Bell to give girls aged seven to 16 a place to build confidence, resilience and real friendships away from school and screens.
Four years on, that one club has grown into eleven, run across Queensland and New South Wales by a community of women who train as licensees and bring the CGC program into their own towns, from Berowra to Maryborough.
It was the kind of growth that puts real pressure on a website rather quickly. Parents need to find their nearest club in seconds, not scroll a page built for a single location. New licensees need a proper shopfront to sell program products. And a program built on trust needs a site as considered as the work happening inside every session.
A Site Built for Eleven Clubs and Counting
We rebuilt Courageous Girls Club’s website from the ground up, weaving CGC’s own voice through professional photography and copy written specifically for the brand..
Logo refresh
with a tidy up of the CGC logo so it holds its resolution everywhere it appears, from a phone screen to a printed flyer at the local hall.
Full custom redesign
Which combined CGC’s photography and copy with our own, giving every page across the network the same warm, confident tone.
Searchable class directory
So a parent in Caboolture or Berowra now finds their nearest club in a couple of clicks, instead of scrolling a list built for one location.
Custom Gravity Forms
For free trial bookings and licensee enquiries land straight in the right inbox, instead of getting lost in a shared one.
Blog migration
To bring years of blog content across from the old site and optimised it while we were at it. History keeps working instead of disappearing on launch day.
WooCommerce shop updates
For new products, uploads and coupon codes let CGC track exactly which campaigns are driving sales.
A Website Working like their latest Licensee
Every part of the rebuild had one job: make it easier for CGC to grow without the website becoming the bottleneck.
They now have one consistent, professional look across every club, no matter who’s running it or where. A directory turning eleven varied locations into a single, simple search, all complemented by a shopfront ready to sell licensee kits and merchandise the moment they sign on.
Plus, years of blog content still earning its keep in search results, instead of vanishing with the relaunch.
Courageous Girls Club now has a website designed and built to keep up with all the incoming new participants, clubs and licensees. Watch this space!
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