Reading Time: 7 minutes Digital marketing in Brisbane presents a unique challenge.
The city is big enough to offer a decent opportunity for growth but small enough that the pool of potential customers that matches your buyer personas is fairly finite.
This challenge is even greater for those businesses that offer a location-based service, like those in the trades. If you’re selling a product online, you can sell to pretty much anywhere in the world. Selling a service is vastly different, and involves some pretty distinct and targeted tactics.