Blogging Content Marketing for local Business
Blog Articles to Establish
Credibility | Authority | Google Rank
“There are tons of different factors
that go into ranking well, but the biggest is high-quality content.”
~ David Sinick, pro blogger
Why is Ranking in Google Important?
While the studies on Google rank position differ slightly, according to Smart Insights, organic search engine click-through-rates (CTRs) are estimated as follows:
- Position 1 = 25-30% of all searches
- Position 2 to 3 = 12%
- Position 4 = ONLY 4%
From positions 5 and down, the share of clicks, or ‘search-dregs’, dwindles significantly.
SEO-Focused Blogging Inclusions
Here’s why hiring a professional SEO agency to carry out your blogging makes perfect sense.
- Save Time // well written, quality content that appeals to your audience + influences your Google ranking takes time to research + write. Sourcing the appropriate featured image also takes time. We take care of all of this for you.
- Increase Conversion // by providing your target audience with content that is perceived as quality + valuable (namely, informative, educational, and/or entertaining), encourages user-engagement, and influences readers to take action.
- Build Marketing Collateral // an SEO-focused blogging campaign or series provides you with quality content to be published to your website. This can then be further distributed via social media + sent via email to your database to drive additional traffic to your website.
Your Blogging project needs to start somewhere. We’d love to offer you a free consult to chat through your ideas and see how we can help you get started.
Please share a little about your project and we’ll give you a call.