Credibility, Authority + Google Rank
The 3 main reasons why blogging it considered such a powerful content marketing strategy to grow your website (and your reputation) online.
We write professional blog articles for your website that can be shared onto your social media and your email marketing / newsletter. This is all in the name of focus of building your credibility and brand authority, meanwhile improving your Google rank.
“There are tons of different factors
that go into ranking well,
but the biggest is high-quality content.”
~ David Sinick, Pro Blogger
SEO-Focused Blogging Benefits + Inclusions
Here’s why hiring a professional SEO agency to carry out your blogging makes perfect sense.
- Save Time | Well written, quality blogs that appeal to your audience and influences your Google ranking takes time to research and write. Sourcing the appropriate featured image also takes time. Our 3, 6 and 12 blogging packages take care of all of this for you. Depending on your website platform, we can even publish these on your behalf of your organisation.
- Increase Conversion | By providing your target audience with content that is considered “of valuable” (namely, informative, educational, and/or entertaining), encourages user-engagement, and influences readers to take action.
- Build Marketing Collateral | An SEO-focused blogging campaign or series provides you with quality content to be published to your website. This can then be further distributed via social media and sent via email to your database to drive additional traffic to your website. We can even write this content for you so that all you need to do is copy and paste.
Our Blogging Packages
As part of all of our blogging packages, we take care of everything, right down to sourcing an featured / cover image for each article we write for you.
Why is Ranking in Google Important?
While the studies on Google rank position differ slightly, according to Smart Insights, organic search engine click-through-rates (CTRs) are estimated as follows:
- Position 1 = 25-30% of all searches
- Position 2 to 3 = 12%
- Position 4 = ONLY 4%
From positions 5 and down, the share of clicks, or ‘search-dregs’, dwindles significantly.
I love speaking with business owners about their goals. It’s always my aim to help guide you to make the best decisions to make the most out of your online presence.