Blog
Selling With Confidence – It All Starts With Belief
Reading Time: 5 minutes Selling With Confidence It All Starts With Belief From a recovering shy person, selling with confidence is not reserved for the bold and brave people among us. It just takes a little belief. Most of us don’t go into business expecting we’ll need to become top sales gun or marketing guru. But, in reality in […]
Stop The Black Hole Time-suck – Avoiding The Time Wasters + Tyre Kickers
Reading Time: 4 minutes Stop The Black Hole Time-suck Avoiding The Time Wasters + Tyre Kickers All in their price-hunt quest to find the cheapest deal… They demand your advice, your encouragement and your time for FREE with no REAL intention of buying anything. HOW TO TELL A TYRE KICKER FROM A REAL PROSPECT Before we can start to avoid […]
Breakdown vs Breakthrough – Maintaining Your Business + Your Sanity
Reading Time: 6 minutes Over the past year-and-a-bit, have you felt like you’re going a little “mad” or that like sh!@ is falling down all around you?
Have you felt like you’re on the verge of breakdown vs breakthrough?
SEO SWEET-TALK – What Does Google Want From Us?
Reading Time: 5 minutes SEO SWEET-TALK What Does Google Want From Us? Learning what Google was looking for has remained my primary focus in Search Engine Optimisation (SEO) since 2006, until NOW! SEO Journey – From Cleaning to Climbing Having begun my SEO journey a decade and a half ago, as a Marketing Manager for a small Carpet Cleaning […]
The Race To 1st Place – Why SEO is Like the Olympics
Reading Time: 4 minutes You’ve got a professional website, you network wherever you can and you offer a fantastic service and/or product to your customers – what more could you possibly do to grow your business? One strategy you may have overlooked, because it can seem incredibly ‘techie’ and complicated, is Search Engine Optimisation (SEO).
Getting Your Face Out ‘There’ – A Guide to Personal Branding
Reading Time: 6 minutes I’ve always been more successful when… I Put My Face Out There! When I first started in business, I somehow knew my face needed to be ‘out there’. I knew I needed my business name, logo and my actual face to become familiar. I knew I needed to be front of mind and I understood […]
Get Super Productive by Eating Frogs
Reading Time: 3 minutes Say “What!?” What Have Frogs Got To Do With Productivity? Firstly, I’m OBSESSED with productivity hacks and organisation! It comes in handy when managing an international team, not to mention a pretty full schedule of my own. Also, having owned a digital marketing agency for over 14 years, I’ve noticed that this comes up A […]
Webinar Replay | How To Encourage + Leverage Customer Reviews
Reading Time: 26 minutes What frustrates me is businesses online without ANY online customer reviews! Even the most amazing, customer-centric businesses can struggle to attract organic, 5-start online reviews. That is what this article is about. Not only how you can easily request reviews, plus also leverage them to further promote your business. In this webinar recording, I discuss […]
Stuck for What to Post? Here’s My Social Media Ideas Calendar
Reading Time: 3 minutes It’s no secret that Social Media Marketing requires consistency, commitment and connection to be effective. Depending on your target audience and overall marketing objectives, the right social media strategy can prove extremely profitable. On the flip side, the challenge is knowing what to post and when. As though business ownership isn’t overwhelming enough right?! So let’s […]
Good Vs Evil – The Battle Of White Hat VS Black Hat SEO
Reading Time: 3 minutes Today we’re talking about an SEO industry term known as Black Hat Tactics, why you don’t want to be lured into this evilness, and how the angelic road is the higher road to prosperous business relationships and longevity.
As business owners we receive many emails. Some of them, like a new order enquiry, and repeat work from previous customers are business email gold.
Why We Love WordPress Web Design
Reading Time: 8 minutes You might have come across WordPress web design as you consider options for your business’s website. Here’s 5 reasons to use WordPress…
Cheap vs Affordable Web Design
Reading Time: 7 minutes Here’s some useful advice to help you find an affordable web design solution that will get results and a return on your investment.
Why It’s Smart To Hire A Local Web Developer
Reading Time: 7 minutes Why should you stay local for your web development needs, and what should a local web developer offer to your business?
THE RED OR BLUE PILL? We Show Your How Deep The Rabbit Hole of CMS Goes
Reading Time: 7 minutes At this point in your web design learning, you’re probably wondering what a CMS is and what CMS will help your business. Read on to find out…
Smart Phones + Smart Websites – Why We Need Responsive Web Design
Reading Time: 7 minutes To help business owners understand what responsive web design Brisbane is all about, we explain the What, How & Why it should be a priority.
Aussie Business Hosting Guide – An Sweet Introduction
Reading Time: 7 minutes To make the right decision about website hosting, Australian business owners need to know the benefits + risks of managed + unmanaged hosting.
DO YOU HEAR “WEBSITE BLAH BLAH BLAH”?
Reading Time: 12 minutes Building a business website? It pays to research what’s involved + understand the benefits of how website developers can support you.
Sunshine Coast SEO Tips – Why Local SEO Matters
Reading Time: 7 minutes Every wondered why local SEO in Sunshine Coast web design is so important for businesses that serve that particular area? Check out these Tips…
How Website Copywriting Boosts Site Performance
Reading Time: 6 minutes Your website copywriting might not seem as important as the design when it comes to website performance. It’s just the words, right? Not quite…
How An Animated Explainer Video can Maximise Conversion
Reading Time: 6 minutes Ever wondered how an animated explainer video can make money for your business? In this Blog we explain it in 3 simple ways.
Brisbane Copywriter Shares Their Blogging Secrets
Reading Time: 6 minutes Find out how hiring a Brisbane copywriter can save you time, money, and your sanity when it comes to creating quality website content.
The 11 Types Of Website Content And What Ones You Need For Your Website
Reading Time: 12 minutes Website content isn’t just about writing a few 100 words. No, the rabbit hole goes much deeper than that and plays a big role in your website’s success.
Are You Speaking To The Right Customers?
Reading Time: 7 minutes Over 70% of businesses that exceeded their profit goals use customer personas for their marketing. Read more to find out why…
Web Design Prep – DIY or Hire a Developer
Reading Time: 7 minutes The 3 questions to consider when choosing between DIY and professional web design & development for your small business web design journey.
5 Signs You Need A Website Redesign – A Website Health Check
Reading Time: 8 minutes When did you last take a good look at, and browse, your own website?
For some it was when they first started their business. Like many business owners with a million things to do, a cheap and quick, sometimes DIY website is made to communicate the basics – always meaning to go back and improve it later.
Guess what! Very few business owners ever go back!
Web Design Preparation – Getting Started
Reading Time: 13 minutes 75% of customers judge a business based on their website design. Sheesh. Talk about pressure.
With each year there’s more eyes on screens, more information being consumed, and more digital transactions taking place online than ever before. If you’re a business owner who’s just caught on to this, you now face the daunting task of building a powerful online presence.
POST-COVID Marketing Recovery – Free Checklist
Reading Time: 7 minutes Now that life is slowly regaining some kind of normality, businesses that survived are now scrambling to find traction, rebuild momentum and get a head start on the long road to recovery. We made it through, but it’s still an uncertain time for all of us, and it’s important to recognise the power we have as business owners to lead the way forward with innovation, transparency and a little HOPE.
Digital Introductions – ‘Facebook’ meet ‘Website’
Reading Time: 6 minutes What does your digital marketing playbook look like?
In this article we share our top three lessons for digital success:
– Why a Website + Facebook Business Page go hand-in-hand
– Why you shouldn’t rely solely on a Facebook page
– How to use your Facebook Business Page to drive your digital marketing goals
Traffic, Leads, Nurturing – The Flow of Digital Marketing
Reading Time: 6 minutes Digital marketing in Brisbane presents a unique challenge.
The city is big enough to offer a decent opportunity for growth but small enough that the pool of potential customers that matches your buyer personas is fairly finite.
This challenge is even greater for those businesses that offer a location-based service, like those in the trades. If you’re selling a product online, you can sell to pretty much anywhere in the world. Selling a service is vastly different, and involves some pretty distinct and targeted tactics.
Demystifying Web Design Jargon + Other Website Prep Tips
Reading Time: 6 minutes Some say a website makes it real, and to be honest, they’re not wrong.
Before you jump into finding a web designer, there are a few things you need to know:
— Common design industry jargon
— What makes a great website design
— What you need to get sorted before going to a web designer
Even the Dalai Lama Has a Website
Reading Time: 5 minutes Achieve business start-up enlightenment by outsourcing your website design to an experienced and passionate web designer who knows what they are doing.
What Do P!NK, Billy Idol + The Rolling Stones Have in Common?
Reading Time: 3 minutes Okay, so what do P!NK, Billy Idol, or The Rolling Stones have in common and what the heck does this have to do with web design?
They all use my favourite web design platform – WORDPRESS!
How to ‘Flatten the Curve’ in Changing Times
Reading Time: 4 minutes So how can you ‘flatten the curve’, and level-out the ups and downs during these rapidly changing times?
– Generate Opportunities That Quiet Time Offers
– Get Found – Leverage These FREE Marketing Techniques, and
– Get a New Website or Revive Your Existing One
Why Fresh Content is Important for Ranking
Reading Time: 7 minutes Google’s ranking algorithms are a tricky little thing.
For starters, they change them all the time. Like, all the time. And when they do, it’s not like they come out and say, “Okay, here’s what you have to do to rank now.”
Site Size Matters!Google Loves Content
Reading Time: 3 minutes Why Content Marketing is creating such a buzz in the Search Engine Optimisation (SEO) sector?
— The Proof is in the Rankings
— Why Does Google Love Content Creation?
— How to Create Content Google Will Love
Website Automations Saves Time + Money
Reading Time: 4 minutes Take your business to the next level with automated add-on features. This blog looks at how you can save time and make money by having your web designer build and include features such as online booking systems and shopping carts.
— How Automation Can Benefit Your Business
— The Rise of Online Shopping
— Your Website | Let’s Talk About Shopping Carts & Online Booking
FREE Advertising Tips
Reading Time: 3 minutes Customers can’t love your products/services if they don’t know you exist! If you want to know how to promote your website for free, to increase customer awareness, read on.
Find out:
– How to promote your website for free – using other websites
– How to keep your web address in potential customers’ minds
– How to enlist support from other businesses
Make People Want to Buy from You Now
Reading Time: 5 minutes How do you make people want to buy from your website? While there is no one single answer to this question, a good place to start is website design. This blog looks at the importance of website design in relation to first impressions, and how to effectively engage your target customers.
— How “The Fold” impacts website design
— Strategic layout for maximum impact
— The importance of visual appeal & your unique target customers
The Importance of Customer Reviews
Reading Time: 2 minutes If you have a website without customer reviews, you could be harming your business. Why? Let’s take a look at the following:
– Proof that Website Reviews Work
– How Do Website and Online Reviews Work?
– How to Get More Website Reviews for Your Business?
Does It Matter What My Web Design Looks Like?
Reading Time: 4 minutes As a business owner, have you ever found yourself wondering: ‘Does it really matter what my web design looks like?’ The short answer? Yes!
Just like the concept of ‘love at first sight’, first impressions matter. A lot! This blog explores why your website’s appearance matters, and how you can use it to connect with and engage your ideal customers.
Top 5 Common Website Design Mistakes
Reading Time: 3 minutes Need a new website? Before you get too far into the creative process, we suggest you get your head around what makes for good website design. It’s actually very important that this occur, given that 75% of consumers will judge a company’s credibility based solely on its website design.
Why Has My Website Stopped Working?
Reading Time: 4 minutes Are you feeling frustrated and dissatisfied with your business website’s performance – or lack thereof? This Blog looks at some key issues you may be facing with your website, and how a web developer can help.
How Long Does it take to get a Website Designed?
Reading Time: 4 minutes You want to be cautious of definitive answers to this question, as they can easily lead to potential frustration, misunderstandings and disappointment. The truth is there are so many moving parts to coordinate that what’s really important when it comes to website design, more than timing, is quality.
HOW TO AVOID A WEB DESIGN COMPANY FROM HELL
Reading Time: 4 minutes We’d rather focus on how you can choose a good quality web design company in Australia however, when deciding on the right web designer for you, it’s important to be aware of the horror stories. There are many risks that come with using an inexperienced web designer that can easily be avoided.
How to Switch Website Design Companies?
Reading Time: 3 minutes If you’re googling how to switch website design companies then it’s likely that you’re pretty unhappy with your current website designer. This may be because: they never get back to you, charge exorbitant fees for minor maintenance or, just don’t have the technical know-how to take your website to the next level.
How often should I update my website?
Reading Time: 4 minutes Googling ‘how often should I update my website?’, Be aware that if your website technology, is poorly maintained, your site can actually break. Find out why.
What is Fully Managed Hosting? – And Do I Need It?
Reading Time: 4 minutes Your customers expect your website to be fast, reliable and available, and your website’s ability to deliver on these common expectations is reliant on a number of factors including; hosting and, how your website hosting is being managed.
How Can Video Marketing Grow My Local Business?
Reading Time: 2 minutes Did you know that websites with video are 50 times more likely to be ranked? More businesses are increasing sales through video marketing in 2019 – 2020.
Lunch Break Website Marketing Part 2
Reading Time: 4 minutes So you’ve got a fantastic website; it looks slick and professional and perfectly explains your services or products. But how do you get more people to see it? Below we’ve provided our Top 5 ways to Cheap Website Marketing.
Lunch Break Website Marketing – Part 1
Reading Time: 4 minutes Want to know how to promote your business in a half-hour lunch break? While web-based solutions are an essential part of business promotion, low-tech methods can be effective too. Think customer relations, enquiry follow-ups, staff competitions and more. Read on for our top five recommendations to promote your business, they are all relatively simple to execute and can have a big impact.
Do You Own Your Website And Why This Matters
Reading Time: 4 minutes If you’re asking yourself the question, “do I own my website?”, you are not alone. It is a common and important question. At Web-Sta we ensure you have access to all of your website’s passwords, and that you can edit content if, and when, you choose.
Read on to find out how to take ownership of your website.
Why Fully Managed Website Hosting is Good For YOU
Reading Time: 3 minutes As a business owner, do you feel like you just don’t have the time to manage your website hosting? Unfortunately, in today’s world of online business, neglecting your website maintenance is a recipe for disaster. This Blog looks at the importance of website hosting, and the benefits of outsourcing.
Quality WordPress Web Designer Meets Marketing Expertise
Reading Time: 3 minutes If you’re on the hunt for quality WordPress website design Brisbane, Web-Sta has the solution you need. Based on Brisbane’s northside, and with 12+ years in the industry, we specialise in building a professional and effective online presence for small and medium businesses throughout Australia.
What Is A Brute Force Attack & How We Stop Them
Reading Time: 5 minutes The digital landscape can be an extremely hostile place. Without the proper protection, your website (and data) is left vulnerable to a host of security threats. Brute Force Attacks are one threat that Web-Sta has recently encountered. Read on to learn more about what it is and what we’ve done about it.
5 Reasons Why YOU Need to Consider WordPress Web Design
Reading Time: 3 minutes WordPress Web Design has proven, time and time again to be the superior web design solution for any business. Read on for our top 5 benefits
Websites! How Much, How Long + What’s Involved?
Reading Time: 4 minutes Want the recipe for creating a quality, customised website that will grow your business? You need to invest time and resources to make it happen!
What It Takes to Create a High Quality, Results-Driven + Scalable Website
Reading Time: 4 minutes Need your website to just nail it? An experienced web designer who can deliver exceptional, customer-satisfying results is your best investment. At Web-Sta our customisable, multi-staged web design process has been honed over 12 years and leveraged on 100s of Brisbane and Sunshine Coast websites. Don’t risk having this vital marketing tool built by an inexperienced web designer.
3 Essential Tips on How to Save Time + Money On Website Updates
Reading Time: 5 minutes Most of us don’t want to invest our Time + Money into designing a content strategy let alone creating any actual content. Let’s face it, Writing blogs, engaging on social media, and sending out eNewsletters can be incredibly time-consuming.
This is why we are sharing our 3 essential tips to help you manage your website content creation more effectively!
3 Reasons To Go Local with Your Web Design
Reading Time: 4 minutes Let’s look at the top 3 reasons why selecting a local web designer is better:
1. Meet your new web designer face-to-face
2. Customised web design solutions for your business
3 .Local web design = Local knowledge
3 Effective Strategies to Let Everyone Know You’re Open For Business!
Reading Time: 4 minutes The internet is an ocean of information, so how do you make sure your website is seen and heard by your target audience? We share our 3 key website marketing strategies:
1. Search Engine Optimisation or SEO Marketing
2. Blogging
3. Email Marketing
The Top 7 Website Updates For 2021 To Make Your Website Perform Better
Reading Time: 6 minutes Want to update your website but don’t know where to start? We share our top 7 website updates for 2021. There is no reason why your website shouldn’t be awesome at all times.
How Offline Marketing can Boost Your Website
Reading Time: 3 minutes Offline Marketing still plays a role in promoting your website. From product packaging and vehicle signage to networking and merchandise; these ‘non-digital’ tools all contribute to your overall ‘digital’ presence and performance.
3 Website Updates That Will Make It Better
Reading Time: 2 minutes While there are 100s of possible website updates you can implement to make your website better, here are our top 3.
1. Tighten Up Security
2. Add Fresh Content to Help Boost Google Ranking
3. Update Your Design
Quality Web Design. More than just Fancy Photos
Reading Time: 3 minutes Quality web design is about so much more than fancy photos. The definition of a well designed website is a site that will help you grow your business, engage with potential customers and ultimately, increase leads + conversions. Let’s take a look.
Discover the Power of Email Marketing
Reading Time: 3 minutes Email marketing remains a highly effective tool for growing your business. At Web-Sta, we find many businesses overlook this marketing tool in favour of ‘newer’ approaches but this could be a mistake. Want to know why?
3 Measures To Designing Great Tradie Websites
Reading Time: 3 minutes We believe in creating quality Australian tradies websites that rank in Google, appeal to your target customer and that make you look good!
How To Respond To Good + Bad Google Reviews!
Reading Time: 6 minutes How can you use Google Reviews, even negative ones, to take your online marketing to the next level? Responding to every review is another great way to leverage the power of your Google Reviews.
Why Going Local With Your Web Design Will Save You From going ‘Loco’!
Reading Time: 3 minutes Local web design from Brisbane compared to getting web design from some international freelance site? Here are our top reason for going local!
Business Ideas to make you go WOW! Crazy Online Business Ideas
Reading Time: 3 minutes Do you have a bunch of business ideas buzzing around in your head? A bunch of business ideas that just seem too crazy to work, but they still just keep popping up? Maybe, just maybe, you should follow that ‘crazy’ urge! These 5 businesses did!
The Webdesign Elements that can Make or Break your Website
Reading Time: 3 minutes There are many, many other factors involved in predicting and influencing consumer behaviour online, but without these two your business isn’t even in the game. Your website needs to have sitewide aesthetic appeal honed specifically to your target market, and it needs to be optimised to carry this aesthetic appeal across all mobile platforms.
Managed Web Hosting Services – A Worthy Investment
Reading Time: 2 minutes While standard ‘website hosting’ can be thought of as the long term leasing of land to build your website ‘shop’ on, ‘managed website hosting services’ is the equivalent of a long term lease AND ongoing shop monitoring and maintenance.
Website Success – More Than Just Internet Marketing
Reading Time: 5 minutes Website Success takes quality Internet Marketing services PLUS a great website, taking colours, content, and design into account.
Become An Email Marketing Super Hero – How to Start Building Your Database
Reading Time: 6 minutes Building Your Database doesn’t have to turn into a “We could have had something great…’ failed love story. The art of maintaining and growing your database
4 Things That Need To Happen To Keep Your Website Functional
Reading Time: 4 minutes Website maintenance is an ongoing requirement that is often overlooked in an attempt to save money. Many elements need to happen behind the scenes for your website to stay safe, secure and live therefore have the potential to keep earning you an income.
What is a Blog and Do I Need One?
Reading Time: 3 minutes What is a Blog… and Do I Need One? ‘Blog’ – An ugly word for a beautiful thing! It’s also still a bit of a forgotten or misunderstood thing for some business owners. Let’s help shed a little more light on the topic, shall we? According to Webopedia, the term ‘Blog’ was first coined in […]
SEO Mysteries Revealed – Part 3/3 | Be Perceived as an Expert
Reading Time: 3 minutes SEO Mysteries Revealed – Part 3/3 Be Perceived as an Expert Hi there! Great to see you again! Glad you could join us for the third and final clue to our SEO Mysteries Revealed series! If you missed the first two pieces in this series, we highly recommend you have a look at those first. […]
SEO Mysteries Revealed – Part 2/3 – You need more than static content
Reading Time: 3 minutes SEO Mysteries Revealed – Part 2/3 You need more than static content Welcome back for part 2. If you read our last SEO Mysteries post you’ll be well informed of what SEO stands for. You’ll know the super important first step to ensuring your website ranks highly in the search engines. As and SEO agency […]
SEO Mysteries Revealed – Part 1/3 – How To Get Found!
Reading Time: 3 minutes SEO Mysteries Revealed PART 1/3 – HOW TO GET FOUND! A term commonly used by web designers and SEO service providers, ‘SEO’ can seem like that magical pot of gold that you’re aware you probably need to have1, but you’re not sure where to start with it. In this article, we’ll take a peek behind […]
Is My Website Tax Deductible?
Reading Time: 3 minutes Is My Website Tax Deductible? The Perfect Business Investment Turns out your Website is not only tax deductible, it’s also somewhat of an anomaly.1 Some Australian Business Stats Who would have thought that in this day and age just under 20 percent of medium-sized Australian businesses2(those having 20 – 199 employees) still don’t have a web presence!?! […]
Effective Emails – Part 5/5 – Inbox Management
Reading Time: < 1 minute Here’s our HOTTEST 5 Email Inbox Management TIPS to help you de-clutter and get back on top of things.
Learn how to better manage your business email inbox to keep you organised and on top of tasks
Effective Emails – Part 4/5 – Email Marketing
Reading Time: < 1 minute When it comes to email marketing – knowing how to do the basics well – is critical to producing WIN-WIN outcomes for you and your customers.
Less than 10% of businesses do any email marketing even though it’s still one of the most effective forms of advertising available.
Effective Emails – Part 3/5 – The Email Signature
Reading Time: < 1 minute Dedicating an entire Part in this email series to The Email Signature may seem a little overboard at first. However, as you’ve no doubt heard the saying, first impressions count, have you ever noticed that two of the first things our eyes and brains compute when we open an email are:
1. Who wrote this? And,
2. Where are they from?
Effective Emails – Part 1/5 – The Subject Line
Reading Time: 3 minutes The hottest email subject line tips you’ll ever need
1. NEVER Leave The Subject Line Blank
2. Write The Subject Line FIRST
3. Keep The Subject Line SHORT + be SPECIFIC
4. Never Write The Subject Line ALL IN UPPERCASE
5. CHANGE The Subject
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