for the latest Web-Sta Tips and Updates!
Reading Time: 7 minutes Digital marketing in Brisbane presents a unique challenge.
The city is big enough to offer a decent opportunity for growth but small enough that the pool of potential customers that matches your buyer personas is fairly finite.
This challenge is even greater for those businesses that offer a location-based service, like those in the trades. If you’re selling a product online, you can sell to pretty much anywhere in the world. Selling a service is vastly different, and involves some pretty distinct and targeted tactics.
Reading Time: 6 minutes Some say a website makes it real, and to be honest, they’re not wrong.
Before you jump into finding a web designer, there are a few things you need to know:
— Common design industry jargon
— What makes a great website design
— What you need to get sorted before going to a web designer
Reading Time: < 1 minute You’ve got a professional website, you network wherever you can and you offer a fantastic service and/or product to your customers – what more could you possibly do to grow your business? One strategy you may have overlooked, because it can seem incredibly ‘techie’ and complicated, is Search Engine Optimisation (SEO).
Reading Time: 5 minutes If you’re starting a new business, you may have considered investing in a website, however something may cause you to hesitate. Maybe you’re worried it’s not worth the hassle or you’ll get ripped off.
There’s a lot to consider.
Reading Time: 4 minutes So how can you ‘flatten the curve’, and level-out the ups and downs during these rapidly changing times?
– Generate Opportunities That Quiet Time Offers
– Get Found – Leverage These FREE Marketing Techniques, and
– Get a New Website or Revive Your Existing One
Reading Time: 7 minutes Google’s ranking algorithms are a tricky little thing.
For starters, they change them all the time. Like, all the time. And when they do, it’s not like they come out and say, “Okay, here’s what you have to do to rank now.”
Reading Time: 3 minutes Quickly and simply, what makes for the best Tradie websites?
A Website that
— Appeal to Your Target Audience
— Promote your Unique Sales Proposition Professionally
— Be a Hassle Free Build Process so You Can Keep Building Your Business
Reading Time: 4 minutes Take your business to the next level with automated add-on features. This blog looks at how you can save time and make money by having your web designer build and include features such as online booking systems and shopping carts.
— How Automation Can Benefit Your Business
— The Rise of Online Shopping
— Your Website | Let’s Talk About Shopping Carts & Online Booking
Reading Time: 3 minutes Customers can’t love your products/services if they don’t know you exist! If you want to know how to promote your website for free, to increase customer awareness, read on.
– How to promote your website for free – using other websites
– How to keep your web address in potential customers’ minds
– How to enlist support from other businesses
Reading Time: 5 minutes How do you make people want to buy from your website? While there is no one single answer to this question, a good place to start is website design. This blog looks at the importance of website design in relation to first impressions, and how to effectively engage your target customers.
— How “The Fold” impacts website design
— Strategic layout for maximum impact
— The importance of visual appeal & your unique target customers
Reading Time: < 1 minute If you have a website without customer reviews, you could be harming your business. Why? Let’s take a look at the following:
– Proof that Website Reviews Work
– How Do Website and Online Reviews Work?
– How to Get More Website Reviews for Your Business?
Reading Time: 4 minutes As a business owner, have you ever found yourself wondering: ‘Does it really matter what my web design looks like?’ The short answer? Yes!
Just like the concept of ‘love at first sight’, first impressions matter. A lot! This blog explores why your website’s appearance matters, and how you can use it to connect with and engage your ideal customers.
Reading Time: 3 minutes Need a new website? Before you get too far into the creative process, we suggest you get your head around what makes for good website design. It’s actually very important that this occur, given that 75% of consumers will judge a company’s credibility based solely on its website design.
Reading Time: 4 minutes You want to be cautious of definitive answers to this question, as they can easily lead to potential frustration, misunderstandings and disappointment. The truth is there are so many moving parts to coordinate that what’s really important when it comes to website design, more than timing, is quality.
Reading Time: 5 minutes We’d rather focus on how you can choose a good quality web design company in Australia however, when deciding on the right web designer for you, it’s important to be aware of the horror stories. There are many risks that come with using an inexperienced web designer that can easily be avoided.
Reading Time: 3 minutes If you’re googling how to switch website design companies then it’s likely that you’re pretty unhappy with your current website designer. This may be because: they never get back to you, charge exorbitant fees for minor maintenance or, just don’t have the technical know-how to take your website to the next level.
Reading Time: 4 minutes Googling ‘how often should I update my website?’, Be aware that if your website technology, is poorly maintained, your site can actually break. Find out why.
Reading Time: 4 minutes Your customers expect your website to be fast, reliable and available, and your website’s ability to deliver on these common expectations is reliant on a number of factors including; hosting and, how your website hosting is being managed.
Reading Time: 4 minutes So you’ve got a fantastic website; it looks slick and professional and perfectly explains your services or products. But how do you get more people to see it? Below we’ve provided our Top 5 ways to Cheap Website Marketing.
Reading Time: 4 minutes Want to know how to promote your business in a half-hour lunch break? While web-based solutions are an essential part of business promotion, low-tech methods can be effective too. Think customer relations, enquiry follow-ups, staff competitions and more. Read on for our top five recommendations to promote your business, they are all relatively simple to execute and can have a big impact.
Reading Time: 4 minutes If you’re asking yourself the question, “do I own my website?”, you are not alone. It is a common and important question. At Web-Sta we ensure you have access to all of your website’s passwords, and that you can edit content if, and when, you choose.
Read on to find out how to take ownership of your website.
Reading Time: 3 minutes As a business owner, do you feel like you just don’t have the time to manage your website hosting? Unfortunately, in today’s world of online business, neglecting your website maintenance is a recipe for disaster. This Blog looks at the importance of website hosting, and the benefits of outsourcing.
Reading Time: 3 minutes If you’re on the hunt for quality WordPress website design Brisbane, Web-Sta has the solution you need. Based on Brisbane’s northside, and with 12+ years in the industry, we specialise in building a professional and effective online presence for small and medium businesses throughout Australia.
Reading Time: 4 minutes The digital landscape can be an extremely hostile place. Without the proper protection, your website (and data) is left vulnerable to a host of security threats. Brute Force Attacks are one threat that Web-Sta has recently encountered. Read on to learn more about what it is and what we’ve done about it.
Reading Time: 3 minutes With 12+ years in the web design industry, we’ve personally found WordPress Web Designer to be a superior website builder and content management system, offering the widest range of benefits for our clients. As Brisbane and Sunshine Coast web designers, we use and recommend WordPress for all your website needs. Read on for the top 5 benefits of using WordPress…
Reading Time: 4 minutes Need your website to just nail it? An experienced web designer who can deliver exceptional, customer-satisfying results is your best investment. At Web-Sta our customisable, multi-staged web design process has been honed over 12 years and leveraged on 100s of Brisbane and Sunshine Coast websites. Don’t risk having this vital marketing tool built by an inexperienced web designer.
Reading Time: 5 minutes Most of us don’t want to invest our Time + Money into designing a content strategy let alone creating any actual content. Let’s face it, Writing blogs, engaging on social media, and sending out eNewsletters can be incredibly time-consuming.
This is why we are sharing our 3 essential tips to help you manage your website content creation more effectively!
Reading Time: 3 minutes The internet is an ocean of information, so how do you make sure your website is seen and heard by your target audience? We share our 3 key website marketing strategies:
1. Search Engine Optimisation or SEO Marketing
3. Email Marketing
Reading Time: 3 minutes Offline Marketing still plays a role in promoting your website. From product packaging and vehicle signage to networking and merchandise; these ‘non-digital’ tools all contribute to your overall ‘digital’ presence and performance.
Reading Time: 3 minutes Quality web design is about so much more than just the way your website looks. The definition of a well designed website is a site that will help you grow your business, engage with potential customers and ultimately, increase leads + conversions. Let’s take a look.
Reading Time: 3 minutes Email marketing remains a highly effective tool for growing your business. At Web-Sta, we find Clients sometimes overlook this marketing tool in favour of ‘newer’ approaches but this could be a mistake. Want to know why?
Reading Time: 3 minutes Tradie Website Design: How do you change the stereotype that tradies are over priced? (Without dropping your prices!) – Better Marketing! Combat the stigma with e-marketing and web design.
Reading Time: 6 minutes How can you use Google Reviews, even negative ones, to take your online marketing to the next level? Regardless of how good your product or service is, in today’s world, your online marketing strategy can make or break your business. And online and Google Reviews play such an important role.
Reading Time: 3 minutes Local web design from Brisbane compared to getting web design from some international freelance site? Here are our top reason for going local!
Reading Time: 3 minutes Do you have a bunch of business ideas buzzing around in your head? A bunch of business ideas that just seem too crazy to work, but they still just keep popping up? Maybe, just maybe, you should follow that ‘crazy’ urge! These 5 businesses did!
Reading Time: 3 minutes There are many, many other factors involved in predicting and influencing consumer behaviour online, but without these two your business isn’t even in the game. Your website needs to have sitewide aesthetic appeal honed specifically to your target market, and it needs to be optimised to carry this aesthetic appeal across all mobile platforms.
Reading Time: 2 minutes While standard ‘website hosting’ can be thought of as the long term leasing of land to build your website ‘shop’ on, ‘managed website hosting services’ is the equivalent of a long term lease AND ongoing shop monitoring and maintenance.
Reading Time: 5 minutes Website Success takes quality Internet Marketing services PLUS a great website, taking colours, content, and design into account.
Reading Time: 3 minutes Today we’re talking about an SEO industry term known as Black Hat Tactics, why you don’t want to be lured into this evilness, and how the angelic road is the higher road to prosperous business relationships and longevity.
As business owners we receive many emails. Some of them, like a new order enquiry, and repeat work from previous customers are business email gold.
Reading Time: 4 minutes Website maintenance is an ongoing requirement that is often overlooked in an attempt to save money. Many elements need to happen behind the scenes for your website to stay safe, secure and live therefore have the potential to keep earning you an income.
Reading Time: 4 minutes ‘Blog’ – An ugly word for a beautiful thing! It’s also still a bit of a forgotten or misunderstood thing for some business owners. Let’s help shed a little more light on the topic, shall we? According to Webopedia, the term ‘Blog’ was first coined in 1997 by Jorn Barger, it being a truncated version […]
Reading Time: 3 minutes Hi! Great to see you here again! If you missed the first two pieces in this series, we highly recommend you go and have a look at those first. ‘What does ‘SEO’ really mean?! starts at the very beginning and also clues you into the first metric Google and other search engines use to determine […]
Reading Time: 3 minutes Hello! Welcome back. If you read our last post you’ll be well informed of what SEO stands for, and you’ll know the super important first step to ensuring your website ranks highly in search engine results. And we know that higher search engine results mean higher click-through- rates, which means more potential customers are visiting […]
Reading Time: 3 minutes ‘SEO’, that often talked about term that website builders and online marketers insist is super important. ‘SEO’, that magical pot of gold that you know you most probably need1, but you’re a little hazy on the details. Let Web-Sta ‘go behind the curtain’ and reveal a little of the magician’s magic for you. Let us give you […]
Reading Time: 3 minutes Turns out your Website is not only tax deductible, it’s also somewhat of an anomaly.1 Who would have thought that in this day and age just under 20 percent of medium-sized Australian businesses2(those having 20 – 199 employees) still don’t have a web presence!?! According to the Australian Bureau of Statistics (ABS), this contributes to more than half […]
Reading Time: 3 minutes Here’s our HOTTEST 5 Email Inbox Management TIPS to help you de-clutter and get back on top of things.
Learn how to better manage your business email inbox to keep you organised and on top of tasks
Reading Time: 3 minutes When it comes to email marketing – knowing how to do the basics well – is critical to producing WIN-WIN outcomes for you and your customers.
Less than 10% of businesses do any email marketing even though it’s still one of the most effective forms of advertising available.
Reading Time: 2 minutes Dedicating an entire Part in this email series to The Email Signature may seem a little overboard at first. However, as you’ve no doubt heard the saying, first impressions count, have you ever noticed that two of the first things our eyes and brains compute when we open an email are:
1. Who wrote this? And,
2. Where are they from?
Reading Time: 4 minutes In our first part of this Email Tips series, we provided three striking email communication statistics to encourage you to read, consider, and employ these TIPS in your email communication. Once we’ve got The Subject Line right, and our recipient or audience has opened our email, it’s now important that we gain and hold their attention a) long enough […]
Reading Time: 3 minutes The hottest email subject line tips you’ll ever need
1. NEVER Leave The Subject Line Blank
2. Write The Subject Line FIRST
3. Keep The Subject Line SHORT + be SPECIFIC
4. Never Write The Subject Line ALL IN UPPERCASE
5. CHANGE The Subject