9 Ways To Grow Your Website Traffic

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To Support Your Business Growth

Gone are the days of getting a website built, just for it to sit idle with no changes or updates. If that’s been your website strategy or lack thereof, think again! You’re very unlikely to grow your website traffic or your business using this back-seat approach.

Websites are meant to GROW with you as your business does. A good website is designed to evolve as your business evolves. Remember, it’s your 24/7 online sales representative and can become one of your most powerful and cost-effective lead generators.

Inspired by Hubspot’s article on 30 Ways to Drive Traffic to Your Website, here are my Top 9 to grow your website traffic as quickly as possible.

  1. Content Creation
  2. Topic Expertise
  3. Organic Social Media
  4. Email List Building
  5. SEO
  6. Quality Backlinks
  7. Historical Optimization
  8. QR Codes
  9. Internal Linking

 

1. Content Creation

Content takes into consideration all of the wording and image assets on your website and is one of the fastest ways to grow your website traffic. Through new pages, blog articles, FAQ, price list updates, image galleries and other physical additions to your website, you’re not only providing Google more to work with, you’re also giving your website visitors more value.

Growing the amount of content on your website is also a great way to grow your website’s Browsing Depth. By offering more pages, articles and resources on your website encourages visitors to browse more pages (deeper) and therefore stay on your website longer (another parameter Google uses to rank a site in SERPS [Search Engine Results Pages]). It’s the same strategy Youtube and all social media channels adopt to keep you on their platforms longer, by giving you more of what you’re already looking at.

This is one of the biggest reasons why we encourage clients to add at least a few pages to their existing website every year or to blog (write articles) at least monthly. Both are a surefire way to grow your website content as your business grows.

2. Topic Expertise

This is how you position yourself as an expert in your field!

Google loves niche websites and so will your audience! If your prospective customers value working with a business that’s credible and knows what they are talking about, then use your website to give them proof that you’re that business.

Closely tied to the above point, providing helpful resources associated with your industry and offerings (for example blog articles and FAQs) makes it VERY clear to your audience what you offer. It also helps tick more boxes when it comes to Google’s recent Helpful Content Update – ensuring your website is people-centric vs build exclusively to rank in Google.

3. Organic Social Media

Not just for watching and sharing funny cat videos, social media can become a powerful marketing tool AND website traffic generator provided you use it wisely. Through Facebook, Instagram, Twitter, LinkedIn, even YouTube… Whatever channel/s you use, be sure to post frequently and focus on building relationships with your audience. This way, when you’re ready to promote a specific product, service or resource, you can confidently share your website links without feeling too “salesy”. If you’ve done a good job of building and nurturing your audience, you should see a spike in visitors to your website.

4. Email List Building

One of our favourite strategies to increase traffic to your website is email marketing! Whether you use a free account with Mailchimp to get started or leverage a more powerful email marketing and CRM (Customer Relationship Management) system like ActiveCampaign or Tekmatix, being in contact with your beautiful audience often (and focusing on offering them value!) is sure to generate more website traffic.

In a recent article, Standing Out with Email Marketing – By Building Familiarity + Credibility, I called BS on not wanting to spam your customers. Email marketing is still one of the most cost-effective and easy ways to stay engaged with your customers as well as anyone who’s ever contacted you for a quote.

 

5. Search Engine Optimisation (SEO)

We’ve written a LOT about SEO, here, here and here, and rightfully so. SEO takes into consideration several website elements including; physical on-page updates like new pages and blogs, behind-the-scenes SEO like Metadata, Schema and Technical SEO encompassing sitemaps, broken link fixes and heading tags.

Then there are other aspects – like Local SEO and Voice Search Optimisation – that leverage other strategies and create a more easily found and therefore visited website.

6. Quality Backlinks

By acquiring authoritative links on other, third-party websites, you’re;

  1. Giving Google even more evidence that your website is one that can be trusted when it comes to your niche topic, therefore rewarding you with an even better google ranking, and
  2. Growing your website visitors through referral traffic – these third-party websites are already working hard to attract their own visitors which you can leverage!

From online directories (like www.truelocal.com.au and www.trustytradies.com.au) to getting referenced on industry-specific websites, there are a number of techniques to earn high-quality backlinks. This can be as simple as asking your suppliers or other complimentary local businesses to list and link to your website from theirs. Providing their website is well ranked and relevant to what you offer, then you’ve given yourself one more chance to impress Google.

7. Historical Optimisation

This strategy is relevant for older websites that already have considerable content and a process we leverage for a lot of our longer-term SEO customers to keep them ranking amongst the top!

By targeting and updating blog articles that already rank okay but feature old pricing, statistics or references, you can quite easily give your website a boost Google-speaking. We even go so far as editing older blog articles so we can reshare them in our newsletter and socials giving them a second (or more) life.

8. QR Codes

While the circumstances under which we’ve all become familiar with QR codes was not ideal, they are an incredibly powerful tool AND are 100% free to set-up.

Either do a Google search, or, check out one of these FREE QR generator websites to create a unique QR for your business.

9. Internal Linking

Another strategy we advise for our customers’ websites (and our own!) is internal linking. As your website grows, by going back and looking for opportunities to link your older website content to your latest posts and pages, you’re encouraging visitors to spend more time on your site. Remember what I said about Browsing Depth back in point 1? The more valuable / useful information you can offer your website visitors helps prove to them that you are worthy of their time, and hopefully money.

The 9 Ways To Grow Your Website Traffic Recap

In case you’ve skipped through this article, here’s the recap. To help increase your website traffic and therefore increase the number of leads your website generates, here are my top 9 strategies.

  1. Content Creation
  2. Topic Expertise
  3. Organic Social Media
  4. Email List Building
  5. SEO
  6. Quality Backlinks
  7. Historical Optimization
  8. QR Codes
  9. Internal Linking

At the end of the day, no website should go ignored. Treat your website like the valuable, 24/7, editable and evolving resource that it is.

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