Effective Emails – Part 1/5 – The Subject Line

Reading Time: 2 minutes

Hot Tips For Effective Emails

Although at times they can be the bane of our existence, emails are also a HUGE part of both our business and personal communication. The email subject line contributes significantly to how well these communications are received.

It’s here we begin a 5 part series of articles to help get your emails opened AND get the response you’re looking for.  

First, let’s take a quick look at these striking statistics

Email remains the go-to form of communication in the business world.

An integral part of the online experience, email accounts are necessary to sign up for many kinds of web activity, including social networking sites, forums, and instant messaging, among other things. Online commerce in particular depends on email for confirmations, notifications, marketing and other communication. 

With over half of the world’s population using email, the total number of email users worldwide is expected to grow to over 4.5 billion by the end of 2025. The total number of business and consumer emails sent and received per day, staggeringly, is forecast to grow to over 376 billion by year-end 2025.

Emailing from mobile phones shows strong growth and is expected to continue

Anywhere access has become a common feature for all email users who, thanks to proliferating mobile device use, can now access their email from a number of devices, at any time of the day or night from any location. The number of mobile users is expected to grow to nearly 7.5 billion by year-end 2025.

SO, with this in mind, here are The Web-Sta Team’s


  1. NEVER Leave The Subject Line Blank — this often determines whether our emails get opened, and how and when the recipient responds.
  2. Write The Subject Line FIRST — when we do, it has the capacity to set the tone for our email, helps keep us on point, and prevents us from forgetting to write it altogether (even though most email platforms will inform us if we haven’t included something here — that’s how important this is!)
  3. Keep The Subject Line SHORT + be SPECIFIC — various devices (computers, laptops, tablets, ipads, phones, etc.) all have different display capacities. The idea is to get to the point of our email in about six to eight words, tops.
  4. Never Write The Subject Line ALL IN UPPERCASE — there is UPPERCASE to make a particular word, phrase or point STANDOUT, it’s also the digital equivalent of YELLING at someone! Because we don’t want to give our readers anxiety before they even open the email, we always want to use this feature in the first scenario only.
  5. CHANGE The Subject – CHANGE The Words — when replying to an email and the POINT of the email CHANGES, it’s time to also change the words on the subject line. If our email platform doesn’t allow this, then research tells us the best approach is to start a new email thread. One of the obvious reasons for this is whenever we are searching for an email we are likely to use a KEYWORD from the topic/subject to locate it.

Get Started With A FREE 15 Minute Consultation