These 3 updates, when done well, all contribute enhancing your website’s ability to rank in Google, appeal to your target audience and convert them into quality leads.
1. Tighten-Up Your Website Security
Website Security should be one of the top priorities for businesses both large and small.
We hear all too often about large and even small websites getting hacked, compromising customer details leading to a lack of trust.
A good place to start is to ensure your website hosting has an SSL Certificate plus decent website security protection and monitoring software in place. For those with a WordPress website, ensuring your WordPress Plugins and software are regularly kept up to date is also advised.
2. Boost Google Rank with Quality Updates
Keeping your website content up to date helps builds trust and authority between you and your prospects / customers.
- Have you ever visited a website that’s outdated or seemingly irrelevant?
- Does it make you wonder if they’re still in business?
Having out of date information, old address details, dated photos and incorrect pricing can be perceived that your business doesn’t keep up with the latest trends.
Anytime a customer reads or looks at something on your website that makes them go… “wait, I don’t understand that” or “wait, that’s not right”, you’re hurting your credibility.
3. A Website Design Update can Increase Conversions
According to Digital Doughnut, many businesses focus only on updating content and maybe some photos here and there. This often fails to address the importance of layout, navigation and the overall usability of your website from a design perspective.
- Is your website difficult to navigate?
- Are the colours and design boring or outdated?
These aspects steer customers away regardless of how wonderful your content is. A website that’s visually appealing, easy to navigate, and mobile-friendly will always lead to happier customers and increased conversions.
4. In Summary
Improving your website’s
- security vulnerabilities
- out-of-date content; and
- old-school design
are 3 vital and powerful website updates you can invest in.
If you’re like most small business owners, you don’t have the time, the skill, or the headspace to continuously keep up with all of this, Web-Sta Web Design + eMarketing can do it all for you. We offer professional content writing, web design + eMarketing solutions, customised for your business. Conveniently based between Brisbane and the Sunshine Coast, contact us today and find out how to get the most out of your digital web presence.