“Anytime a customer reads content on your site that makes them go
“wait, I don’t understand that” or “wait, that’s not right”,
you’re hurting your credibility.”
Your business website is your billboard. It is the very first place customers will go to learn about your products and services. Keeping your website up to date is one of the most important actions you can take to ensure that your first impression makes an impact. Here are three reasons you should plan to update your website.
Security should be one of the top priorities for businesses both large and small. We hear all too often about large companies getting hacked, compromising client credit cards or social security numbers. This leads to a lack of trust and also hurts the business – clients may choose to go to their competitors in fear that their information might be compromised again.
Fresh content means more traffic
Keeping the content up to date on your site builds trust between you and your customers. Most likely, customers rely on your site for useful information on whatever industry you are in.
Have you ever visited a website that’s outdated with old information and old blog posts on irrelevant topics? Does it make you wonder if they’re still in business? Having outdated content on your site, mentioning things like an old location of your business or not-modern technology, can be perceived by your potential customers that your business doesn’t keep up with the latest trends. Anytime a customer reads content on your site that makes them go “wait, I don’t understand that” or “wait, that’s not right”, you’re hurting your credibility.
An updated web design can increase conversions
Many businesses focus only on content and internet marketing, but fail to address the design and navigation of their website. Is your website difficult to navigate? Are the colours and design boring or outdated? These aspects steer customers away even if your content is top notch. A website that’s visually appealing, easy to navigate, and mobile-friendly will always lead to happier customers and increased conversions.
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If you’re like most small business owners, you don’t have the time, the skill, or the headspace to continuously research, write and update your website design and content, let alone track the results of all that effort.
Web-Sta Web Design + eMarketing offers quality content writing, web design + eMarketing solutions, customised for your business. Conveniently based between Brisbane and the Sunshine Coast, contact us today and find out how to get the most out of your digital web presence.