When it comes to local businesses, having a quality website that is both visually attractive and informative is an important step towards sharing what you do and how you do it with your potential customer’s. Here’s the thing though, it’s not the only step! The next step is having quality website marketing Brisbane strategies that will get your website seen + heard by the right audience.
Unlike a physical shop front, a website has no shiny sign that’s going to captivate your audience and keep them coming back. That’s why you need tailored website marketing strategies to attract clients, and keep them engaged with what you’re offering.
Unsure how to go about this? Web-Sta has got you covered with our top 3 website marketing Brisbane + Sunshine Coast strategies to let your clients know you’re open for business!
Strategy No. 1: SEO Marketing
While most businesses have likely heard about the power of SEO when it comes to website marketing Brisbane, few understand what this actually entails.
SEO, otherwise known as Search Engine Optimisation uses keywords to connect with your target audience through Google. Having a fully tailored and effective SEO strategy for your website marketing requires a great deal of research, and specific marketing strategies executed over a consistent time period.
However, don’t let this daunt you! When an SEO marketing campaign is executed effectively, it pays incredible dividends to your business!
Here’s how it works in a nutshell:
- Your prospective clients search for a keyword search phrase on google, usually related to a problem they have, or a solution they’re looking for.
- If your business has content that is optimised to the same key phrase, your website will appear on your prospective clients’ search results.
- Now these prospective clients have the opportunity to click on your website, contact you, join your email database, or engage with you in anyway they wish!
Here’s more on the subject of SEO.
Strategy No. 2: Blogging
Another powerful and often undervalued tool, blogging is a great strategy to consider as part of your total website marketing campaign.
Blogging on a variety of topics that are of interest to your audience is a great way to keep consistently engaging prospective and existing clients, keeping them in the conversation of what you do and how you can help them.
The main purpose of a successful blog is to provide value to your audience. If your audience has the opportunity to read articles on your website that provide value and potentially provide solutions to a problem they have, they are more likely to engage with your business or a service you provide, becoming a long-term loyal client in the process!
Blogs can also utilise keyword SEO phrases to ensure they work well with your SEO marketing strategy. There is no limit to the leverage you have with blogging as part of your website marketing Brisbane to Sunshine Coast strategy!
Here’s a further list for the Benefits of Blogging:
- Boost Search Engine Optimisation
- Enhance / Develop relationships with existing + potential customers
- Establish your business as an industry leader
- Connect people to your brand
- Create opportunities for article sharing
Strategy No. 3: Email Marketing
After SEO optimisation and blogging, email marketing creates the perfect trifecta to complete your website marketing Brisbane to Sunshine Coast strategy to ensure your potential clients know you’re open for business.
Email marketing generally comes into play once your prospective audience has visited your website, and has decided that your content is valuable to them.
Through consistent e-marketing and newsletters, you can provide value directly to people who’ve subscribed to your email list. It’s a great way to keep your prospects, or existing clients up-to-date with what you’re up to, any updates to services or products, and generally offer value to keep people engaged.
Make It Easy!
The reality is, as a business, we have to give people a reason to give us the time of day. So, it’s in your best interest to start thinking about how you can make it as easy as possible for your audience to engage with you. You want to make sure that when a prospective client is looking for a solution that you can offer, you’re right there in front of them, ready to assist!
Need help with any of these website marketing strategies? Web-Sta offers customised SEO, blogging and e-marketing packages to help you get your website in front of the right people at the right time.
Let Web-Sta provide you with all the website marketing solutions you need! Contact us today to find out how we can best support you and your business goals.